The Future of Insights Report, unveiled at TMRE in October, uncovered the obvious: Insights is now a technology-first discipline. Once an almost exclusively human-to-human field, market research has evolved to a digital-first discipline. This summit will cover ResTech and how leading brands are utilizing the latest in market research technology to impact their understanding of consumers and ultimately the bottom line. It will also feature conversation around the future of insights as a strategic business partner and the skills required to excel in the current age of cutting-edge insight methods.

You can’t do innovation without insights – as the saying goes. This demonstrates the fact that market research is a key component of how organizations evolve. We’ll discuss the drivers of innovation, accelerating innovation initiatives, how innovation is being reinvented by new insights tools and how the insights capability can continue to inform the future of respective organizations.

Distill lessons learned from the AI in Action Summit at TMRE. Further demystify and unlock the potential of artificial intelligence and generative technologies for Insights and Analytics professionals. Hear how your peers plan to capitalize on usage and come away with an action plan for 2025.