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TMRE Continued Day 1: DIY Research Summit - ET (Eastern Time, GMT-05:00)
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TMRE Continued Day 1: DIY Research Summit - ET (Eastern Time, GMT-05:00)
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DIY Research Summit
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DIY Research Summit
1:00pm - 1:05pm
Day 1 Welcome
1:05pm - 1:40pm
Panel: Brands Tell All: DIY Research Success Stories
- Jasmine Lucas - Director, Market Intelligence & Strategy, McKesson
- Brian Cygan - Director, Business Intelligence & Insights, Fuse Media
- Steve Wolf - Director of Consumer Inisghts, Little Spoon
1:40pm - 2:00pm
DIY or Buy? Understanding Your Potential
2:00pm - 2:20pm
Smarter, Faster, Better: Making DIY Research More Efficient with AI and Automation
- Bryan Wiggins - Director, Market Research and Analytics, Cotton Council International
2:20pm - 2:40pm
Moneyball Research - Winning with a Limited Budget
2:40pm - 3:00pm
Fireside Chat: The Double-Edged Sword of DIY
- Ricardo Dalmas - Global Vice President, Insights & Analytics, Kimberly-Clark
- Heiko Schäfer - Global Head of Insights Excellence, Kimberly-Clark
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