AI is fundamentally transforming the world of consumer insights, creating two powerful opportunities: Access and Influence.

Access: Consumer intelligence becomes an enterprise-wide capability, empowering everyone to make more informed decisions. As researchers, we have an opportunity to make consumer intelligence accessible across the entire organization, building the systems, tools, and guardrails that enable everyone to access trusted insights and leverage consumer knowledge in their decision-making, at scale.

Influence: AI is transforming how we work, automating repetitive research workflows and freeing insights professionals to focus more of their time on higher-value activities: framing the business questions, connecting the dots, challenging assumptions, anticipating consumer needs, and shaping business decisions.

This session explores how embracing these two shifts can redefine the future of research: democratizing access to consumer intelligence, while elevating the strategic influence of the researchers who create it.

The new AI of research isn't just Artificial Intelligence. It's Access & Influence. Because when everyone has access to insights, researchers don't become less relevant. They can become more influential than ever.

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Week 3: The Future of InsightsWednesday, 16 December 2026 - ET (Eastern Time, GMT-05:00)