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TMRE Continued Day 2: Insights: The Next Era - ET (Eastern Time, GMT-05:00)
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TMRE Continued Day 2: Insights: The Next Era - ET (Eastern Time, GMT-05:00)
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Insights: The Next Era Summit
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Insights: The Next Era Summit
1:00pm - 1:05pm
Day 2 Welcome
1:05pm - 1:40pm
Panel: The Future of Market Research: What's Next?
- Tripp Hughes - Senior Director - Consumer Strategy, Organic Valley
- Renata Policicio - Senior Vice President, Global Streaming Research, Warner Bros. Discovery
- Karen Kraft - Assoc. Director, Consumer Insights & Analytics, Johnsonville
- Nisreen McConkie - Director of UX Research, Incubation & Checkout, PayPal
1:40pm - 2:00pm
Rethinking Brand Health: Why Mental Availability (MA) Deserves a Place in Your Measurement Strategy
- Michael Dolenko - Partner & Practice Head, Brand and Communications, Phase 5
2:00pm - 2:20pm
Using Persona Agents for 24/7 Consumer Understanding
- Joseph Rini - Director of Product Management, Market Logic Software
2:20pm - 2:40pm
Preserving The Human Element in an Age of AI With Deep Discovery Research
2:40pm - 3:10pm
Cracking the C-Suite Code: How to Make Insights Impossible to Ignore
3:10pm - 3:30pm
Seeing the Human Behind the Data: A New Layer for Patient Experience
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