TMRE International Session Spotlight: South Africa: Consumer Insights in a Multicultural Society: A Yum! South Africa Case Study

Leading up to The Market Research Event, we'll profile the keynotes, tracks and themes at the 2011 event. Over the next few weeks, we'll be looking at the international sessions new to the event. For more information on TMRE, taking place November 7-9, 2011; in Orlando, Florida, download the brochure now. If you register TODAY, October 14 using code TMRE11BLOG, be one of the first 10 to register get a free FlipCam! Also be sure to RSVP for the TMRE Tweetup taking place 11/6 before the event!

Featured Country: South Africa
Featured Speakers: Toni Joubert, Portfolio Manager, Yum! Restaurants Southern Africa
Featured Session:Drawing on recent activities extending the YUM! Portfolio of brands into various regions in South Africa, this session will discuss how to overcome the challenges of gaining insights and marketing across widely differing cultures in one market.