TMRE Keynote Spotlight: The Art of Choosing

Leading up to The Market Research Event, we'll profile the keynotes, tracks and themes at the 2011 event. Over the next few weeks, we'll be looking at the exciting keynote sessions. For more information on TMRE, taking place November 7-9, 2011; in Orlando, Florida, download the brochure now. If you register using code TMRE11BLOG, you can save $400 off of the standard registration rate! This rate is only available until August 19, 2011.

Featured Session: The Art of Choosing


Featured Speaker: Sheena Iyengar, Author, The Art of Choosing


About the presentation: A world renowned expert on the subject of choice, she says that choice can provide a sense of freedom and control that is essential to our well-being. It is the most powerful tool we have to shape our lives, to go from who we are today to who we want to be tomorrow. Unfortunately, the misunderstanding and poor practice of choice often undermines its many benefits and leaves us frustrated, overwhelmed and unhappy.

In her critically acclaimed book The Art of Choosing, called 'refreshingly thought-provoking' by The New York Times and 'a page-turning narrative that blends academic rigor with a pop culture sensibility' by The Boston Globe, Sheena shines a bright light on the many different facets of choice, exposing it in all its mystery, complexity and compelling beauty. The Art of Choosing is 'provocative rather than prescriptive' (The Wall Street Journal), raising questions that many of us have never asked ourselves but should. Sheena's inter-disciplinary research on how and why we choose, and what we need to do to choose better, has surprising and profound implications for our personal and professional lives. Her insights are invaluable to executives looking to improve strategy, leadership and customer relations.