Day OneTuesday, 22 April 2025 - EST/EDT (Eastern Daylight, GMT-4)

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Insights Best Practices

11:00am - 11:05am

Day 1 Welcome

11:05am - 11:40am

From Insights to Impact: Forging Market Research with Business Strategy

Market researchers are in a powerful position to drive business strategy and deliver bottom-line impact through data-driven stories, human intuition and unearthing their consumers' needs. However, forging findings with business goals can be a challenge. This panel will discuss pathways to tying insights to business strategy, tips for gaining stakeholder buy-in along the way and success stories from marrying the two together.

Christina Nathanson - Director, Market Research, Quest Diagnostics
Caroline Bye - VP, Audiences & Insights, Tunnl
Charitie Dantis-Gayo - Corporate Vice President, Market Research & Insights, New York Life Insurance Company
Philippe Francois - Director, Consumer Insights & Strategy, Marriott International
Richard Johnson - Future of Work Economist, Formerly Glassdoor

11:40am - 12:00pm

How AI and Audience Intelligence Can Help Streaming Platforms Explode Viewership

Andrew Tatton - Content Marketing Lead, Audiense

12:00pm - 12:20pm

The ROI of Insights: Proving Value & Influencing Stakeholders

12:20pm - 12:40pm

Agility in Insights: Fast-Tracking Research for Business Growth

12:40pm - 1:00pm

Bringing Your Consumer to Table: How to Ensure Your Consumers Are Represented in the Business Decision Making Process

Khary Campbell - Vice President - Consumer Research & Insights, Comcast

1:00pm - 1:20pm

Fireside Chat: Pathways to Getting GenZ's Mindshare

Day OneTuesday, 22 April 2025 - EST/EDT (Eastern Daylight, GMT-4)

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