This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

June 7-10, 2021

The New Strategic Insights Playbook

TMRE @ HOME is your not-so-serendipitous choice encounter with the best insights leaders from the world’s biggest brands.

Spread across four days with short bursts of content each day to maximize live engagement and minimize disruption in work and life. Mark your calendar now to ensure you make the right choices- from what’s available in today’s insights ecosystem - research approaches, data decisions, collaborations and new and emerging MR tech.

FREE FOR CLIENT-SIDE, CORPORATE RESEARCHERS!

TOGETHER WE WILL WRITE THE NEXT, BEST PRACTICES IN MARKET RESEARCH.

That's why we need you there. And why we've opened registration to ALL CLIENT-SIDE INSIGHTS EXECS completely FREE. Book now to secure your pass. 

TMRE @ Home - The #1 Online Insights Conference

TMRE, the world’s most respected conference for bringing together the smartest minds in market research and insights, invites the global community to unite under one “virtual” roof for an epic advancement of industry best practice.


Who?
Who?

For market researchers, UX researchers, CX researchers, business partners, research technologists, and expert thought-leaders who are disrupting and innovating as they brave this new world.

What?
What?

The world’s most anticipated gathering of the market research and insights industry at one time. TMRE will stream 8 tracks on hyper-focused areas to focus on the most impactful processes, methods and approaches to elevating the impact of insights on your business.

Your TMRE @ Home Experience

Your needs are personal to you. You can customize your agenda to suit your learning objectives - attend live those sessions that match your key priorities. With the premium pass, you will have access to the on-demand presentations and recordings to rewind and replay what you want to spend more time on or watch anything you missed.

Insights Leaders Share What You Need, NOW

AGENDA - 8 EPISODE IN 4 DAYS

PANEL DISCUSSION: THE FUTURE OF BRANDS - ENSURING RELEVANCE & PURPOSE IN ANY POSSIBLE FUTURE

What do your consumers expect from brands in a post-COVID world and what are the emotional triggers that can build trust? Over the last year, brands have had to continuously re-evaluate their role as the pandemic made its way across the world. The flight of trust continues to rise even as a glimpse of normalcy is seen on the horizon.  The big question is what do consumers expect from brands in the post-pandemic world over the next year? How have consumer expectations changed and what can brands do re-align authenticity with the times?

Moderated by: Calista Corley, CRO, Fuel Cycle

Panelists:

  • Priti Mehra, Head of Brand Insights & Reputation, Google
  • Shelly McArdle, Head of Consumer Insights, Wayfair
  • Dan Sarmiento, Head of Consumer Insights, Bauer Hockey

_____

CASE STUDY: FROM NUANCE TO STRATEGY - HOW NESTLE LEVERAGING AND ACTIONS ON IN-DEPTH PERSONA INSIGHTS  

Explore how the Nestlé food team is taking their persona research to the next level with a refreshingly human approach that informs their positioning, communication and product strategies. See how the depth and breadth of these insights creates natural, cross-functional alignment for actively learning about their consumer, ensuring the human connection is included at all stages of development and optimization.  

Presenters:  

  • Derron Wrubel, Consumer & Marketplace Insights Manager, Nestle USA’s Foods 
  •  Molly Wright, Vice President of Strategic Accounts, GutCheck 

TMRE: The Market Research Event | November 15-17, 2021, Nashville, TN

This Fall, TMRE returns to in-person for the most provocative, career altering event for the insights industry. With the highest levels of safety and sanitation measures in effect, the smartest minds in insights will come together to write the next chapter of the insights practice.

Silver Sponsors

Media & Association Partners