June 7-10, 2021
The New Strategic Insights Playbook
TMRE @ HOME is your not-so-serendipitous choice encounter with the best insights leaders from the world’s biggest brands.
TMRE @ Home - The #1 Online Insights Conference
TMRE, the world’s most respected conference for bringing together the smartest minds in market research and insights, invites the global community to unite under one “virtual” roof for an epic advancement of industry best practice.
For market researchers, UX researchers, CX researchers, business partners, research technologists, and expert thought-leaders who are disrupting and innovating as they brave this new world.
The world’s most anticipated gathering of the market research and insights industry at one time. TMRE will stream 8 tracks on hyper-focused areas to focus on the most impactful processes, methods and approaches to elevating the impact of insights on your business.
Your TMRE @ Home Experience
Your needs are personal to you. You can customize your agenda to suit your learning objectives - attend live those sessions that match your key priorities. With the premium pass, you will have access to the on-demand presentations and recordings to rewind and replay what you want to spend more time on or watch anything you missed.
Insights Leaders Share What You Need, NOW
AGENDA - 8 EPISODE IN 4 DAYS
PANEL DISCUSSION: THE FUTURE OF BRANDS - ENSURING RELEVANCE & PURPOSE IN ANY POSSIBLE FUTURE
What do your consumers expect from brands in a post-COVID world and what are the emotional triggers that can build trust? Over the last year, brands have had to continuously re-evaluate their role as the pandemic made its way across the world. The flight of trust continues to rise even as a glimpse of normalcy is seen on the horizon. The big question is what do consumers expect from brands in the post-pandemic world over the next year? How have consumer expectations changed and what can brands do re-align authenticity with the times?
Moderated by: Calista Corley, CRO, Fuel Cycle
- Priti Mehra, Head of Brand Insights & Reputation, Google
- Shelly McArdle, Head of Consumer Insights, Wayfair
- Dan Sarmiento, Head of Consumer Insights, Bauer Hockey
CASE STUDY: FROM NUANCE TO STRATEGY - HOW NESTLE LEVERAGING AND ACTIONS ON IN-DEPTH PERSONA INSIGHTS
Explore how the Nestlé food team is taking their persona research to the next level with a refreshingly human approach that informs their positioning, communication and product strategies. See how the depth and breadth of these insights creates natural, cross-functional alignment for actively learning about their consumer, ensuring the human connection is included at all stages of development and optimization.
- Derron Wrubel, Consumer & Marketplace Insights Manager, Nestle USA’s Foods
- Molly Wright, Vice President of Strategic Accounts, GutCheck
TMRE: The Market Research Event | November 15-17, 2021, Nashville, TN
This Fall, TMRE returns to in-person for the most provocative, career altering event for the insights industry. With the highest levels of safety and sanitation measures in effect, the smartest minds in insights will come together to write the next chapter of the insights practice.