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TMRE @ Home

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June 7-9, 2022
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Day One - EST/EDT (Eastern Daylight, GMT-4)

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Day One - EST/EDT (Eastern Daylight, GMT-4)

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11:00am - 11:30am30 mins
DIY MARKET RESEARCH
DIY Market Research: How to Innovate Your Market Research While Working with Limited Resources
  • Dan Sarmiento - Head of Consumer Insights Initiatives, Bauer Hockey
  • Rosie Balk - Director, Strategic Research & Analytics, American Academy of Dermatology
  • Lauren DeRaleau - Insights Director, Farmer's Fridge
11:30am - 12:00pm30 mins
DIY MARKET RESEARCH
Secret Strategies for Creating Serial Innovation Teams
  • Carmel Dibner - Principal, Applied Marketing Science (AMS)
  • Abbie Griffin, PhD - Royal L. Garff Presidential Chair in Marketing, David Eccles School of Business at the University of Utah
12:00pm - 12:30pm30 mins
DIY MARKET RESEARCH
CultureRate: Drive Halo Effects in Ads Through Diverse Consumer Targeting
  • David Evans - Chief Product Officer, Collage Group
12:30pm - 1:00pm30 mins
Networking break
    1:00pm - 1:30pm30 mins
    LEADERSHIP & TEAMS
    The Rise of the New Insights Leader: Leadership, Teams & Resilience
    • Mike Swiontkowski - Director & Head of Global Research and Consumer Insights, Blizzard Entertainment
    • Jason Jacobson - Director of Consumer Insights, Woodside Homes
    • Michael Nevski - Director, Global Consumer Insights, Visa
    • Nivriti Jaie - Manager of Consumer Insights, Sling / Dish International
    1:30pm - 2:00pm30 mins
    LEADERSHIP & TEAMS
    How King's Hawaiian Is Baking Insights Into Key Decisions
    • Leigh Anne Reynolds - Senior Director of Marketing, Bloomfire
    • Troy Figgins - Head of Consumer Insights, King's Hawaiian
    2:00pm - 2:30pm30 mins
    LEADERSHIP & TEAMS
    Lead Don't Lag, How to Stay on Top of a Rapidly Evolving Marketplace of Methods
    • Caryn Akons - SVP, Strategic Initiatives Research & Insights, Business Development & Strategy, Citi
    NextDay Two
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