Andrew Tatton

Content Marketing Lead at Audiense

Speaker

Andrew is a content strategist and storyteller who believes great marketing doesn’t just attract, it gets remembered. At Audiense, he creates content experiences that help brands unlock the full potential of audience intelligence by showing them how to think differently, move faster, and build more meaningful connections with the people they want to reach.

With a background in B2B SaaS and a core belief in audience-first marketing, Andrew’s work lives at the intersection of data and creativity. He’s not just focused on clicks or keywords — he’s all about resonance. What makes someone stop scrolling, lean in, and think, “Wait… this is actually for me?”

He’s passionate about replacing stale marketing playbooks with audience-backed strategies that reflect how people really think and behave.

Whether he’s crafting thought leadership, building scalable content systems, or helping global brands turn insights into impact, Andrew’s goal is always the same: to create content that earns attention, drives action, and sticks with people. Because when you truly understand your audience, the strategy almost writes itself.