David Seuss

CEO at Northern Light

Speaker

Let’s say you are the director of market research at a gigantic multinational corporation that conducts over 1000 market research projects a year in 14 countries. You have hundreds of market researchers and research agencies involved in the process. You support many brands and billions of dollars of revenue is at stake and riding on the quality and speed of execution of the research. How do you keep control of this operation? How do you know that some market researcher in some remote location hasn’t cut a corner that is going to cost your company a huge fine or land you in jail for a privacy or regulatory violation? And how do you insure that once done, the research is accessible to everyone in the company that will benefit from it wherever they are? Come hear the case study and learn all the answers to these questions.