Doug HealyHead of North America Insights at Kraft HeinzSpeaker
Profile
Doug Healy brings a wealth of knowledge to his role as Head of North American Consumer Insights at Kraft Heinz. With a career spanning over 25 years, he has a proven track record of leading high-profile insights programs for leading CPG companies. His specialties include qualitative and quantitative methodologies, custom segmentation, and international research, alongside core competencies in brand equity and need states. Doug's experience at PepsiCo, where he held senior leadership positions within Consumer Insights for Gatorade and Quaker, underscores his strategic acumen and ability to drive business growth.
Agenda Sessions
Fireside Chat: From Confirmation to Influence: Redefining the Role of Insights in Creative Development
, 1:00pmView Session