Lux Research studies consumer culture by analyzing the core beliefs shaping conversations across a wide range of topics. Combining anthropology with the technology required to deliver insights at scale, Lux’s work spans diverse areas like health and wellness, sustainability, technology adoption, personal care, food and beverage trends, and lifestyle shifts. Through this unique perspective, Lux uncovers the implicit beliefs driving today’s visible behaviors and reveals the deeper forces shaping the future of consumer culture.