TMRE Speaker Profile: Noah J. Goldstein

Noah J. Goldstein will be a keynote speaker at this year's The Market Research Event. The Market Research Event will be taking place from October 18-21, 2009, in Las Vegas, Nevada. He will be presenting "Yes! ' Proven Ways for Marketer Researchers to Become More Persuasive."

Noah J. Goldstein is Assistant Professor of Human Resources and Organizational Behavior at the UCLA Anderson School of Management. Goldstein joined the UCLA faculty after serving on the faculty of The University of Chicago Graduate School of Business. Professor Goldstein's primary line of research involves the study of the factors that lead people to change not only their attitudes and opinions, but also their behaviors. His scholarly research and writing on the topics of persuasion, conformity, and compliance have been published in academic outlets such as Journal of Personality and Social Psychology, Journal of Consumer Research, Journal of Marketing Research, and Sloan Management Review, and in a recent book entitled Yes. He is also interested in several other research lines, such as examining the antecedents and consequences of feeling psychologically close to other individuals. Dr. Goldstein has consulted for a number of private and public institutions, including Accenture, the United States Forest Service, and the United States Census Bureau.Professor Goldstein has taught Managing & Leadership Organizations and Leadership Foundations I to MBA students at UCLA Anderson.
Source: UCLA Anderson