TMRE TV: Alicia Rankin, NFL

At The Market Research Event 2011, Marc Dresner sat down with many of the industry's leading researchers to discuss their strive for the best insights in addition to how they work with fellow researchers to find the insights they are striving for better research and insights. This is TMRE TV.

This week, we're featuring our interview with Alicia Rankin, Head of Research and Fan Insights, NFL. The research department at the NFL works with every department in the NFL along with the 32 clubs to develop the best fan experience possible. They do their research with the fan in mind, with the goal to make the NFL experience the best possible.

Watch Alicia's interview here:

In Alicia's interview, she encourages researchers to understand the business they're doing research for as best they can then bring actionable insights to teams that fit their customer database. What is one of the best initiatives you've seen come from actionable insight you've presented to your product teams?

The Market Research Event 2012 will take place November 12-14, 2012 in Boca Raton. We're in the final stages of production! To stay up to date on the latest news and information on the event, sign up for updates. Also, register now to save $500 off the standard rate! Be sure to mention code TMRE12Blog.