TMRE TV: Ruben Alcaraz, Meijer

At The Market Research Event 2011, Marc Dresner sat down with many of the industry's leading researchers to discuss their strive for the best insights in addition to how they work with fellow researchers to find the insights they are striving for better research and insights. This is TMRE TV.

This week, we're featuring our interview with Ruben Alcaraz, Director, Consumer Insights, Meijer. In this interview Ruben shares his insights into why he believes that researchers should look at retail as a brand. Lots of research is conducted for individual brands, but what about retail stores? Should brand research be used when opening a store? Alcaraz believes yes.

Watch this edition of TMRE TV here:

The Market Research Event 2012 will take place November 12-14, 2012 in Boca Raton. The TMRE program is now available for download! See this year's program here. As a reader of this blog, when you register and mention code TMRE12Blog, you'll save 15% off the standard rate!

What do you think? Should retail be researched as a brand?