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Anne M. Mulcahy

TMREtv Video: The State of Brand Insights and Engagement in Market Research

Posted by on 13 August 2014
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Market Research is undergoing a transformation, engagement and insights are key to successful data capture that can truly become a catalyst for impact within your company. This video medley shows a medley of key
points from thought leaders throughout the event from 2013. This video is brought to you by TheMarket Research Event (TMRE).

Explore:

  • Time Wasters & Gamification:
One billion people spend at least one hour playing a video
game every day.

  • Transforming Problem Solving:
'Design thinking is one of the most critical components for
leadership.'
  • Devices and Tech Innovation:

In 1975, we spent 16 hours a week in front of a screen, last year
it was 44 hours.

About the Author:

Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

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