Meet JOEY, a category-changing, next generation nicotine pouch. It's the first nicotine pouch designed with 'flavorbead’ technology. Our patent-pending Orbs technology is precision engineered for longer flavor and a smoother feel. JOEY is a next-tier category disruptor built for consumers who are driving demand for smokeless, discreet, and functional forms of nicotine. With 36 long lasting flavors in 3mg, 6mg and 9mg strengths, JOEY is designed to elevate the category. We’re not just betting on the category — we’re building for it