Today’s insights teams are faced with a myriad of challenges. From better understanding consumers’ motivations and needs to gathering and analyzing feedback in a remote-based world—today’s consumer insights teams are having to embrace in new and innovative ways of doing business. Add to these facets a global pandemic, which is drastically altering our economic structure, and the trends surrounding the leadership of insights teams in 2020 and beyond are complex.
Consumer insights can help businesses by building customer empathy and keeping organizations laser focused on the customer and their needs. While these needs are quickly changing, now more than ever insights leaders are embracing the goal to make data-driven decisions that show consumers that businesses are listening to them.
To do this effectively, insights leaders need to pay attention to key trends surfacing during this historic time:
- Attention to Consumer Mindsets
- Organize Priorities
- Adaptation of Leadership Teams in the Current Climate
- Types of Consumer Insights Work that is Relevant
- New Methodologies
- Doing More with Less
- A Diverse Talent Structure
- Developing Empathy
- Respecting Privacy & Ethical Models
- The Challenge of Urgency
Download the full whitepaper to see how insights leaders from NASA JPL, PepsiCo, IKEA, Johnson & Johnson, Verizon, Fidelity and more are guiding their teams through this time.