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Real Estate Forum
December 4-5, 2024
Metro Toronto Convention Centre, South Building, TorontoChairs’ Reception – December 3 – Fairmont Royal York

Fran Hohol
Director of Research at SVN Rock Advisors


Fran Hohol, CMC, MA, serves as the Director of Research at SVN Rock Advisors in Canada. Fran embarked on her second professional chapter in 2022 after a brief retirement. Her shift to the multi-family asset class marked a significant cross-industry transition, following an impressive 35+ year consulting career in the hospitality and tourism sector with CBRE’s Valuation and Advisory Services and PKF Consulting. Fran's consulting portfolio encompasses a wide range of services, including marketing and financial feasibility studies, needs assessments, economic impact analyses, and the development of strategic business plans for various investment opportunities. Her extensive experience spans both the public and private sectors, and she has adeptly navigated public-private partnership arrangements throughout her career.

Agenda Sessions

  • Session #2: Feasibility and Proformas for Data-driven Decisions