Joao Braga Ribeiro

Tax Director (Controversy, TP & Special Projects) at SAMSUNG ELECTRONICS

Joao Braga Ribeiro (JB): With over 18 years of experience in Corporate Tax Law and Finance, JB is currently a Tax Director (Controversy, TP & Special Projects) for Samsung Electronics America, where he leads the US tax controversy and risk management function, overseeing tax audits, disputes, and litigation. JB also directs the US TP documentation process and advises on M&A transactions, transfer pricing policies, and corporate finance strategies, ensuring compliance and alignment with the business objectives and values. Prior to his role with Samsung, JB served as Tax Director for Diageo for 2 years (a leading premium drinks’ company). His prior experiences also include 4 years as the Global TP and Intl Tax Director for Sabre (a world leading travel technology company out of Southlake Texas), 11 years as Global TP and Global Tax Controversy Sr. Manager for Whirlpool Corp (a world leading home appliance manufacturer), and a couple of years of practice as a Tax Lawyer in Brazil.