Kevin Croy

Managing Director, Transfer Pricing at GTM

Kevin Croy is the Managing Director and Leader of the Transfer Pricing practice at GTM. With over 20 years of experience at Big 4 and leading national firms, Kevin is a multifaceted leader who provides a wide breadth of strategic, technical, and operational expertise to multinational enterprises.

Kevin’s practice encompasses the full transfer pricing lifecycle, ranging from high-value strategic planning and valuation to tax controversy support and global documentation. While he leads a comprehensive advisory practice, Kevin is particularly recognized for his ability to bridge the gap between complex tax theory and functional execution. He specializes in developing technology-supported solutions that streamline day-to-day operational transfer pricing, ensuring that sophisticated tax strategies are effectively maintained and scalable.

His unique perspective is informed by an extended residency within the tax department of a Fortune 100 pharmaceutical multinational. During this time, he led an initiative to refine global transfer pricing processes and implement technology-enabled workflows, providing him with a first-hand understanding of the internal challenges faced by large-scale tax functions.

Prior to leading GTM’s practice, Kevin spent seven years at Deloitte Tax LLP in Philadelphia leading and mentoring professional teams, and previously served as a manager at KPMG LLP. A seasoned advisor and moderator, Kevin possesses deep technical fluency in both U.S. regulations and OECD Guidelines, allowing him to help clients navigate the nuances of international tax with practical, system-driven implementation.