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Trade & Channel Strategies
December 9-11, 2025
W PhiladelphiaPhiladelphia, PA

Ashraf Boutros
Senior Director Diabetes Brand Lead at Novo Nordisk Inc.
Speaker

Profile

Ashraf (Ash) Boutros is Senior Director, Diabetes Brand Lead at Novo Nordisk, where he drives strategy, launch readiness, and commercial execution for an innovative diabetes therapy addressing millions of patients. With 20+ years across finance and biopharma, he leads cross-functional partnerships spanning R&D, Medical Affairs, Regulatory, and Sales to accelerate market penetration, optimize lifecycle planning, and advance cardiometabolic care. Ash has been instrumental in shaping Novo Nordisk’s obesity market strategy, helping to elevate obesity as a core enterprise priority and establish the company’s leadership in this rapidly evolving field. A licensed CPA in the U.S. and Canada, he blends financial rigor with commercial expertise to deliver sustainable impact and meaningful innovation in healthcare.

Agenda Sessions

  • Breaking the Chain—The Direct-to-Patient Revolution Reshaping Healthcare Distribution

    3:15pm