We're here in Boston, MA for the 2012 Back End of Innovation event. This morning I chatted with Randal White of HYPE Innovation about what HYPE is working on and his experience here at the event. Check out the video below for a sneak peek:
To learn more, visit the HYPE booth during the day today at the event, or visit them online here.
Care to share your BEI: Back End of Innovation experience on film? Tweet at us @BEI_innovation or email me at mleblanc@iirusa.com to participate while we're here at the event.
Michelle LeBlanc is a Social Media Strategist at IIR USA with a
specialization in marketing. As part of the FEI team at, she tweets at @BEI_innovation and is the voice behind BEI:Back End of Innovation on Facebook and LinkedIn.