Watch and Learn

A poll 'What sources of innovation ideas do you find most valuable'? was recently taken at Innovating To Win, and its results are not so shocking. The majority of voters find watching trends outside of their industry to be the most valuable source of innovation ideas. What does this mean? Even though watching trends within the industry is important, most innovators are looking outside of internal expertise when looking for product innovation. I'm sure results are expected to change over time since trends are constantly evolving, but what's your take on it? Be sure to take their latest poll 'What drivers of Green Innovation do you see in your organization?'