What do you know about your Twitter followers?

Many companies are trying to break into the Twitter market. Who tweets? When? Who should we follow? Chadwick Martin Bailey recently released the white paper "10 Quick Facts You Should Know About Consumer Behavior on Twitter."

What were somethings that stood out?

• -Over 50% of the Twitter users who use it on a frequent basis use it multiple times an hour
• -Over half of the users on Twitter have only used the platform for a year or less
• -21% of Twitter users follow brands, and of those, only 36% only follow one or two brands
• -45% of those who do follow brands have cited that one of the reasons they follow is for discounts

What were the key takeaways you took from the white paper?