What You Missed in the Media Insights Week: 7/21-7/25
Here is what has been going on this week:
Simple.TV Goes to Canada: The Response to competitor Tablo
NFL Sunday Ticket Offered to Cord Cutters: If you live in certain areas or can't get DirecTV due to obstructions you can stream it on your computer
Multiscreen World Cup: Young Fans watched entire matches on tablets
Aussies Watching More TV and Using More Screens: 74% of Aussie internet users aged 16+ said they watched TV while using the internet
"TV Everywhere" is Growing: Despite confusion on what the term actually means its becoming more popular
Monetization of TV Everywhere: Ad revenue has not materialized yet so operators are searching for new ways to make money
Keeping it Simple: Mobile ads generate more interest than TV ads
Sling Media unveils cheaper Slingbox: Time-shifting and place shifting is becoming cheaper
Binge Watchers Good for Advertisers: 20% of binge watchers discuss ads with peers
Fox Wants More Binge Watching Power: Seeks to buy Time Warner to get it
About the Author:
Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.
