Conference
WholeFood's CEO Discusses Leadership and Insights at TMRE: The Market Research Event

TMRE is the only event
that brings you face to face with the brightest minds in business on the
keynote stage. These gurus and best-selling authors have tailored their content
specifically for the TMRE audience to leverage their insights for immediate
impact.
that brings you face to face with the brightest minds in business on the
keynote stage. These gurus and best-selling authors have tailored their content
specifically for the TMRE audience to leverage their insights for immediate
impact.
The TMRE Keynote Stage..where Ingenuity is your ally, and
Routine your enemy:
Routine your enemy:
Stephen
Dubner, Best-Selling Author, Freakonomics and SuperFreakonomics
key takeaway: Inspire change in both your organization and your customers'
minds by understanding the power of incentives.
John
Mackey, Co-Founder & Co-CEO, Whole Foods Market, Best-Selling Author,
Conscious Capitalism: Liberating the Heroic Spirit of Business
key takeaway: Grow and evolve your leadership skills with help from John
Mackey, to push employee growth and engagement, ultimately leading to growth of
the company itself.
Alec
Ross, NYT Best-Selling Author, The Industries of the Future, Former Senior
Advisor for Technology & Innovation at the State Department
key takeaway: Gain a better understanding of the next wave of innovations
that are going to disrupt markets and workplaces around the world, for better
and for worse.
David S.
Duncan, Co-Author, Competing Against Luck: The Story of Innovation and Customer
Choice
key takeaway: Hear how the 'theory of jobs to be done' can be used to shape
innovations that have a greater chance of success and how the approach can be
institutionalized in your organization to create enduring competitive
advantage.
Zain Raj,
President & CEO, Shapiro+Raj, Amazon Best-Selling Author, Marketing for
Tomorrow, Not Yesterday and BrandRituals: How Successful Brands Bond with
Customers for Life
key takeaway: View the future of market research and see how next
generation methodologies are crafting tomorrow's marketers and meeting the
demands of today's consumer trust, respect and loyalty requirements.
Francis
Glebas, Author, The Animators Eye and Directing the Story, Director, Storyboard
and Visual Development Artist, Disney, Dreamworks Animation
key takeaway: Explore storytelling and visual presentation techniques from
the storyboard artist for Fantasia and Pocahontas to help insights executives
better sell our research into the organization
David
Eagleman, Neuroscientist, NYT Best-Selling Author, Incognito: The Secret Lives
of the Brain, Host of PBS' The Brain with David Eagleman
key takeaway: Hear new data to show how people use the same brain circuitry to
relate to brands as they do to one another, suggesting strong motivation for
companies to work on reputation, loyalty and trust ' subconscious issues which
powerfully navigate customer decisions, but are missed by traditional methods
of market research.
Thalma
Lobel, Author, Sensation: The New Science of Physical Intelligence,
Internationally Recognized Psychologist, Professor at the School of
Psychological Science, Tel Aviv University, Visiting Professor, Harvard
key takeaway: Gain insights on how the strong influence of the physical
sensations have direct implications to products and package design, to user
interface as well as to business and personal interactions with family and
friends.
Soon Yu,
Global Vice President of Innovation, VF Corporation
key takeaway: Uncover the 'T shaped' leadership model that goes beyond just
developing inspired ideas to the organizational influencing skills required to
execute them.
Zoe
Chance, Author, Better Influence, Assistant Professor of Marketing, Yale School
of Management
key takeaway: Learn the six keys of influence (Moments of Truth, Social Proof,
Consistency, Anchoring, Reciprocity & Scarcity), why they work and how to
recognize them.
Plus, check out the VIP package upgrade to join these
experts for private lunches, breakfasts, Q&A sessions, and workshops!
experts for private lunches, breakfasts, Q&A sessions, and workshops!
ONLY TMRE can give
you that level of access. Download the complete TMRE agenda: http://bit.ly/2aaZk3S
you that level of access. Download the complete TMRE agenda: http://bit.ly/2aaZk3S
Cheers,
The TMRE Team
@TMRE
@TMRE
#TMREvent