Why market research needs to stay in the budget

At Marketing-Interactive.com, they recently wrote an extensive article on why market research needs to stay in a company's budget, despite the hard economic times. It is crucial that marketers continue to know what is going on in the mind of their customer, especially in this economic down turn. The best way to do this is to continue doing market research. By seeing what customers see as "must haves" and "have nots," motivations behind their actions can be judged, and help the company continue to meet the needs of the customer. Read more here.