GROWTECH. MIDDLE EAST FAQ hub
Welcome to the GROWTECH. MIDDLE EAST FAQ hub. Here, you’ll find everything you need to know about our transition from Agra Middle East, event dates, venue details, registrations, exhibiting, and what’s new for 2026. Whether you’re a long-standing participant or joining us for the first time, this page will guide you through every part of the event and the brand evolution.
GROWTECH. MIDDLE EAST Frequently Asked Questions
Have a question about GROWTECH. MIDDLE EAST 2026? Check out our help centre below to find the answer.
What is GROWTECH. MIDDLE EAST 2026??
GROWTECH. MIDDLE EAST 2026 is the region’s premier event for advanced agriculture, agri-tech, and sustainable farming, evolved from the long-standing Agra Middle East legacy. The event serves as a vital meeting point for global innovators and regional decision-makers to address food security through specialized sectors including Aquaculture, Poultry, Livestock, and Smart Farming.
Where and when is GROWTECH. MIDDLE EAST happening?
GROWTECH. MIDDLE EAST 2026 is scheduled to take place from 8–10 September 2026 at the Dubai World Trade Centre (DWTC) in Dubai, UAE.
The venue provides world-class facilities and is easily accessible via public transport and ride-sharing services for all international and local delegates
Who organises GROWTECH. MIDDLE EAST 2026?
GROWTECH. MIDDLE EAST is organised by Informa Connect, a respected global event organizer with strong experience hosting education fairs internationally. Their expertise ensures institutional credibility, high standards in exhibitors, and an event that delivers meaningful connections for students and schools.
For how many years has GROWTECH. MIDDLE EAST been running?
GROWTECH. MIDDLE EAST 2026 carries a trusted industry legacy of over 17 years, formerly operating as Agra Middle East. This year marks a significant milestone as the event rebrands to align with the global GROWTECH. identity, continuing its history as a must-attend gathering for agriculture and agri-tech professionals in the region.
What are the benefits of attending GROWTECH. MIDDLE EAST 2026?
Attending GROWTECH. MIDDLE EAST 2026 offers a range of professional and networking benefits, including:
Expert-led insights from top industry leaders and innovators in agriculture, aquaculture, and livestock.
Access to the latest technologies and trends shaping the future of food security and smart farming.
Peer-to-peer networking with decision-makers, researchers, and potential global collaborators.
Practical strategies to implement immediately within your organisation.
Who are the speakers at GROWTECH. MIDDLE EAST 2026?
GROWTECH. MIDDLE EAST 2026 features a lineup of renowned speakers, including industry leaders, innovators, and subject matter experts from across the global agricultural sector. To view the full list of keynote presenters and panel participants, please visit the official Speakers page on our website.
Why has Agra Middle East rebranded to GROWTECH. MIDDLE EAST 2026?
GROWTECH. MIDDLE EAST 2026 represents the natural evolution of Agra Middle East, which has served the region for over two decades. This new identity reflects a significantly wider scope and a stronger focus on advanced agriculture, controlled-environment farming, and agri-tech innovation. The rebrand aligns with the region’s urgent food security agenda by expanding into critical sectors including:
Aquaculture & Fisheries
Livestock & Animal Health
Agriculture
Is GROWTECH. MIDDLE EAST the same event as Agra Middle East?
Yes, GROWTECH. MIDDLE EAST 2026 is the same premier event experience and community formerly known as Agra Middle East, now elevated to meet the future needs of the industry. While the name has changed to reflect a more tech-driven and sustainable approach, the event continues to be organised by Informa Connect, ensuring the same high standards of networking and expert-led content.
Why was the name “GROWTECH. MIDDLE EAST” chosen?
GROWTECH. has strong international equity and aligns with the region’s growth in smart agriculture, greenhouse technologies, and sustainable farming solutions.
How should we refer to the event publicly?
Use:
GROWTECH. MIDDLE EAST (formerly known as Agra Middle East)
for the transition period, then shift fully to the new name.
What changes with the new brand?
You will see changes in:
- Event name and logo
- Website branding and visuals
- Onsite look & feel
- Sector expansions
- International positioning
But the organiser (Informa Connect) and event calendar remain the same.
What networking opportunities are available at the event?
Attending GROWTECH. MIDDLE EAST 2026 provides access to exclusive networking events designed to foster peer-to-peer connections between professionals, decision-makers, and potential collaborators. Participants can also utilize the official event app,(ConnectMe) to build a personalised schedule and connect directly with other participants before and during the show.
Registration and Tickets
Let us help you by answering any questions you have about Registration and Tickets.
How do I register for GROWTECH. MIDDLE EAST 2026?
Registering for GROWTECH. MIDDLE EAST 2026 is not yet live but here's what your free badge gives you access to:
- Fast-track entry to the exhibition floor at the Dubai World Trade Centre for all three days.
- Access to 100+ global exhibitors showcasing the latest innovations in aquaculture, poultry, livestock, and smart farming.
- Exclusive entry to the GROWTECH. Conferences, featuring expert-led panels on regional food security and agri-tech investment.
- One-on-one networking opportunities with industry decision-makers, government officials, and potential partners via the ConnectMe app.
- On-demand session recordings via Streamly, allowing you to revisit key presentations and technical workshops after the event concludes.
- Complimentary attendance at live product demonstrations and innovation showcases throughout the event cycle
And many more!
What is the cancellation policy for GROWTECH. MIDDLE EAST 2026?
Since GROWTECH. MIDDLE EAST is free to attend, there is no cancellation process required. If you cannot make it, you are welcome to share the event with a family member or classmate so they can register and attend GROWTECH. MIDDLE EAST 2026.
Agenda and Sessions
Let us help you by answering any questions you have about Agenda and Sessions
Where can I find the agenda for GROWTECH. MIDDLE EAST 2026?
The full agenda for GROWTECH. MIDDLE EAST 2026 is available on our official Agenda page, featuring up-to-date session timings, speaker details, and topic overviews. The schedule is regularly updated to include the latest additions in aquaculture, poultry, and smart farming innovation.
Can I attend multiple sessions at GROWTECH. MIDDLE EAST 2026?
Yes, you can attend any sessions you like across the three days. Seating is on a first-come, first-served basis, so we recommend arriving early for popular seminar.
All sessions at GROWTECH. MIDDLE EAST 2026 are recorded and made available on-demand after the event. As a registered attendee, you will be able to revisit any sessions you missed via our digital event portal at your convenience
Will the conference themes reflect the new brand?
Yes, with more focus on innovation, sustainability, and next-gen agriculture.
How does GROWTECH. MIDDLE EAST 2026 support regional food security and sustainability?
GROWTECH. MIDDLE EAST 2026 serves as a strategic platform for discussing emerging trends and actionable strategies that drive success in the sector. By bringing together global experts and innovators, the event focuses on climate-smart solutions, resource-efficient farming, and digital transformation to ensure long-term food security across the Middle East.
Will the event content or agenda change due to the rebrand?
The agenda is being expanded to include more focus on:
- Controlled Environment Agriculture
- Agri-tech
- Sustainable production
- Robotics & automation
- Hydroponics & greenhouse innovation
Sponsorship and Exhibitors
Let us help you by answering any questions you have about Sponsorship and Exhibitors
What are the benefits of sponsoring or exhibiting at GROWTECH. MIDDLE EAST 2026?
Sponsoring or exhibiting at GROWTECH. MIDDLE EAST 2026 positions your brand in front of a highly targeted audience of industry decision-makers and influencers. Key advantages for partners include:
High-impact brand exposure across a newly expanded international audience.
Qualified lead generation through our Lead Insights platform.
Thought leadership positioning within specialized zones for agri-tech and sustainable innovation
See the full range of sponsorship and exhibitor opportunities on the Why Exhibit page.
How can my company become a sponsor at GROWTECH. MIDDLE EAST 2026?
To sponsor GROWTECH. MIDDLE EAST 2026, simply fill out the Sponsorship Enquiry Form on our website or contact our team at info@growtechmiddleeast.com. Tailored packages are available.
Are there opportunities to exhibit at Najah Expo 2026?
Yes, Najah Expo includes a large exhibition area where universities, colleges, and education providers can connect directly with prospective students and families
How many exhibitors and sponsors are expected?
The exhibition floor at GROWTECH. MIDDLE EAST 2026 is expected to feature over 150 leading exhibitors and sponsors from across the globe.
Is my booth contract still valid under the new event name?
Yes, all booth contracts originally signed under the AgraME name remain legally valid and automatically transition to GROWTECH. MIDDLE EAST 2026. There is no disruption to your agreed entitlements or sponsorship packages as a result of the rebranding.
Will sponsorship entitlements change?
No. All previously agreed entitlements remain valid.
Does the rebrand affect my registration or contract?
No. All exhibitor and visitor registrations automatically transfer to GROWTECH. MIDDLE EAST. No action required.
Logistics and Travel
Let us help you by answering any questions you have about Logistics and Travel
How do I get to the GROWTECH. MIDDLE EAST 2026 venue?
GROWTECH. MIDDLE EAST 2026 is held at the Dubai World Trade Centre (DWTC), which is easily accessible by car, the Dubai Metro, and ride-sharing services. For international attendees, the venue is a short drive from Dubai International Airport (DXB); please visit our Plan your Visit page for detailed maps and directions.
Is parking available at the GROWTECH. MIDDLE EAST 2026 venue?
Yes, Dubai World Trade Centre provides on-site parking with multiple paid and free options. Accessible parking is also available for attendees.
