GROWTECH. MIDDLE EAST FAQ hub
Welcome to the GROWTECH. MIDDLE EAST FAQ hub. Here, you’ll find everything you need to know about our transition from Agra Middle East, event dates, venue details, registrations, exhibiting, and what’s new for 2025. Whether you’re a long-standing participant or joining us for the first time, this page will guide you through every part of the event and the brand evolution.
FAQs
Why has Agra Middle East rebranded to GROWTECH. MIDDLE EAST?
Agra Middle East has evolved significantly over the last two decades. The new GROWTECH. MIDDLE EAST brand reflects a stronger focus on advanced agriculture, controlled-environment farming, agri-tech, sustainability, and innovation, aligning with the region’s future food security and agri-investment agenda.
Is GROWTECH. MIDDLE EAST the same event as Agra Middle East?
Yes. It is the same event experience, organisers, and community, now elevated with a new identity aligned to the future of agriculture.
What changes with the new brand?
You will see changes in:
- Event name and logo
- Website branding and visuals
- Onsite look & feel
- Sector expansions
- International positioning
But the organiser (Informa Connect) and event calendar remain the same.
Will the event dates or venue change?
No. The event will take place exactly as scheduled:
📅 8 – 10 September 2025
📍 Dubai World Trade Centre (DWTC)
Only the brand identity has changed.
Does the rebrand affect my registration or contract?
No. All exhibitor and visitor registrations automatically transfer to Growtech Middle East. No action required.
Why was the name “GROWTECH. MIDDLE EAST” chosen?
GROWTECH. has strong international equity and aligns with the region’s growth in smart agriculture, greenhouse technologies, and sustainable farming solutions.
Is my booth contract still valid under the new event name?
Yes. All AgraME contracts remain legally valid and automatically transition to GROWTECH. MIDDLE EAST.
Will marketing materials need updating?
Yes. Exhibitors are encouraged to update their materials. A GROWTECH. MIDDLE EAST Branding Toolkit will be provided.
Will booth locations or the floorplan change?
No. All floorplan details remain unchanged unless an exhibitor requests a modification.
Will the event still take place at Dubai World Trade Centre?
Yes.
📍 DWTC remains the official venue for Growtech Middle East, 8–10 September 2025.
If I registered my interest for AgraME 2026, do I need to register again?
No. Your inquiry automatically transfers to GROWTECH. MIDDLE EAST.
Where and when is GROWTECH. MIDDLE EAST happening?
📅 8 – 10 September 2025
📍 Dubai World Trade Centre, Dubai, UAE
Will my badge show the new event name?
Yes, all badges will reflect GROWTECH. MIDDLE EAST.
Will the event content or agenda change?
The agenda is being expanded to include more focus on:
- Controlled Environment Agriculture
- Agri-tech
- Sustainable production
- Robotics & automation
- Hydroponics & greenhouse innovation
Will the exhibition sectors remain the same?
Yes - with expansions into high-tech farming, innovation labs, and climate-smart solutions.
Will future editions also take place at Dubai World Trade Centre?
DWTC remains the primary venue unless otherwise announced.
How should we refer to the event publicly?
Use:
GROWTECH. MIDDLE EAST (formerly known as Agra Middle East)
for the transition period, then shift fully to the new name.
Will the event’s social media handles change?
Yes. New handles will be introduced, and followers will be migrated automatically.
Will sponsorship entitlements change?
No. All previously agreed entitlements remain valid.
Do partnership contracts under AgraME continue under GROWTECH. MIDDLE EAST?
Yes, without any disruption.
Will the conference themes reflect the new brand?
Yes, with more focus on innovation, sustainability, and next-gen agriculture.
Will there be product demos and live showcases?
Yes - the rebrand brings an opportunity to expand live demo zones.
Do I need a new invoice with the GROWTECH. MIDDLE EAST name?
Future invoices will reflect the new branding. Past invoices remain valid.