Growtech Middle East FAQ hub
Welcome to the Growtech Middle East FAQ hub. Here, you’ll find everything you need to know about our transition from Agra Middle East, event dates, venue details, registrations, exhibiting, and what’s new for 2026. Whether you’re a long-standing participant or joining us for the first time, this page will guide you through every part of the event and the brand evolution.
Growtech Middle East Frequently Asked Questions
Have a question about Growtech Middle East 2026? Check out our help centre below to find the answer.
What is Growtech Middle East 2026?
Growtech Middle East 2026 is the region’s premier event for advanced agriculture, agri-tech, and sustainable farming, evolved from the long-standing Agra Middle East legacy. The event serves as a vital meeting point for global innovators and regional decision-makers to address food security through specialized sectors including Agriculture, Aquaculture, Poultry, Animal Health, Livestock, and Smart Farming.
Where and when is Growtech Middle East happening?
Growtech Middle East 2026 is scheduled to take place from 8–10 September 2026 at the Dubai World Trade Centre (DWTC) in Dubai, UAE.
Located in the heart of Dubai, DWTC is one of the region’s leading event venues and is easily accessible via metro, car, and ride-sharing services. This makes it an ideal location for a large-scale agriculture conference and agribusiness expo in the UAE.
Who organises Growtech Middle East 2026?
Growtech Middle East 2026 is organised by Informa Connect, part of Informa PLC, a global leader in business events and industry knowledge.
With decades of experience delivering high-impact exhibitions and conferences, Informa Connect brings together agriculture professionals, policymakers, and innovators to create meaningful networking opportunities and industry-leading content.
Is Growtech Middle East the same event as Agra Middle East?
Yes, Growtech Middle East 2026 is the same premier event experience and community formerly known as Agra Middle East, now elevated to meet the future needs of the industry. While the name has changed to reflect a more tech-driven and sustainable approach, the event continues to be organised by Informa Connect, ensuring the same high standards of networking and expert-led content.
For how many years has Growtech Middle East been running?
Growtech Middle East 2026 carries a trusted industry legacy of over 17 years, formerly operating as Agra Middle East. This year marks a significant milestone as the event rebrands to align with the global Growtech identity, continuing its history as a must-attend gathering for agriculture and agri-tech professionals in the region.
What are the benefits of attending Growtech Middle East 2026?
Attending Growtech Middle East 2026 offers a wide range of professional and business benefits across multiple agriculture sectors, including:
- Access to a leading agriculture expo in the UAE covering aquaculture, livestock, animal heatlh, poultry, and agritech
- Insights from expert-led agriculture conferences, aquaculture forums, and agribusiness summits
- Discover innovations in animal health, feed solutions, veterinary technologies, and breeding systems
- Explore advancements in smart farming, irrigation, and sustainable agriculture practices
- Connect with agriculture suppliers, livestock producers, aquaculture specialists, and distributors
- Learn about food security strategies, UAE agriculture policies, and sustainable food systems
This makes it a key agriculture networking event for professionals across farming, food production, and agribusiness.
Who are the speakers at Growtech Middle East 2026?
Growtech Middle East 2026 features a lineup of renowned speakers, including industry leaders, innovators, and subject matter experts from across the global agricultural sector. To view the full list of keynote presenters and panel participants, please visit the official Speakers page on our website.
Why has Agra Middle East rebranded to Growtech Middle East 2026?
Growtech Middle East 2026 represents the natural evolution of Agra Middle East, which has served the region for over two decades. This new identity reflects a significantly wider scope and a stronger focus on advanced agriculture, controlled-environment farming, and agri-tech innovation. The rebrand aligns with the region’s urgent food security agenda by expanding into critical sectors including:
Aquaculture & Fisheries
Livestock & Animal Health
Agriculture
Why was the name “Growtech Middle East” chosen?
Growtech has strong international equity and aligns with the region’s growth in smart agriculture, greenhouse technologies, and sustainable farming solutions.
How should we refer to the event publicly?
Use:
Growtech Middle East (formerly known as Agra Middle East)
for the transition period, then shift fully to the new name.
What changes with the new brand?
You will see changes in:
- Event name and logo
- Website branding and visuals
- Onsite look & feel
- Sector expansions
- International positioning
But the organiser (Informa Connect) and event calendar remain the same.
What networking opportunities are available at the event?
Attending Growtech Middle East 2026 provides access to exclusive networking events designed to foster peer-to-peer connections between professionals, decision-makers, and potential collaborators. Participants can also utilise the official event app,(ConnectMe) to build a personalised schedule and connect directly with other participants before and during the show.
Who should attend Growtech Middle East 2026?
Growtech Middle East 2026 is designed for professionals across all major agriculture and food production sectors, including:
- Agribusiness leaders and investors
- Farmers across crop production, livestock, and poultry farming
- Aquaculture professionals and fish farm operators in the UAE
- Animal health experts, veterinarians, and feed suppliers
- AgriTech and smart farming solution providers
- Government and food security stakeholders
- Agricultural distributors, exporters, and sourcing specialists
Whether you're involved in livestock production, poultry farming in the UAE, aquaculture systems, or sustainable agriculture, the event provides valuable insights and connections.
Registration and Tickets
Let us help you by answering any questions you have about Registration and Tickets.
How do I register for Growtech Middle East 2026?
Registering for Growtech Middle East 2026 is not yet live but here's what your free badge gives you access to:
- Fast-track entry to the exhibition floor at the Dubai World Trade Centre for all three days.
- Access to 150+ global exhibitors showcasing the latest innovations in aquaculture, poultry, livestock, and smart farming.
- Exclusive entry to the Growtech Conferences, featuring expert-led panels on regional food security and agri-tech investment.
- One-on-one networking opportunities with industry decision-makers, government officials, and potential partners via the ConnectMe app.
- On-demand session recordings via Streamly, allowing you to revisit key presentations and technical workshops after the event concludes.
- Complimentary attendance at live product demonstrations and innovation showcases throughout the event cycle
And many more!
What is the cancellation policy for Growtech Middle East 2026?
Since Growtech Middle East is free to attend, there is no cancellation process required. If you cannot make it, you are welcome to share the event with a family member or colleague so they can register and attend Growtech Middle East 2026.
Agenda and Sessions
Let us help you by answering any questions you have about Agenda and Sessions
Where can I find the agenda for Growtech Middle East 2026?
The full agenda for Growtech Middle East 2026 is available on our official Agenda page, featuring up-to-date session timings, speaker details, and topic overviews. The schedule is regularly updated to include the latest additions in aquaculture, poultry, and smart farming innovation.
Can I attend multiple sessions at Growtech Middle East 2026?
Yes, you can attend any sessions you like across the three days. Seating is on a first-come, first-served basis, so we recommend arriving early for popular seminar.
All sessions at Growtech Middle East 2026 are recorded and made available on-demand after the event. As a registered attendee, you will be able to revisit any sessions you missed via our digital event portal at your convenience
Will the conference themes reflect the new brand?
Yes, with more focus on innovation, sustainability, aquaculture, animal health, poultry, food security and next-gen agriculture.
How does Growtech Middle East 2026 support regional food security and sustainability?
Growtech Middle East 2026 serves as a strategic platform for discussing emerging trends and actionable strategies that drive success in the sector. By bringing together global experts and innovators, the event focuses on climate-smart solutions, resource-efficient farming, and digital transformation to ensure long-term food security across the Middle East.
Will the event content or agenda change due to the rebrand?
The agenda is being expanded to include more focus on:
- Controlled Environment Agriculture
- Agri-tech
- Sustainable production
- Robotics & automation
- Hydroponics & greenhouse innovation
What topics will be covered at Growtech Middle East 2026?
Growtech Middle East 2026 will cover a wide range of agriculture and agribusiness topics across core and emerging sectors, including:
- Aquaculture and fish farming technologies in the UAE
- Livestock production, animal health, and veterinary innovations
- Poultry farming systems, feed efficiency, and disease management
- Smart farming, precision agriculture, and agri-automation
- Sustainable agriculture and climate-smart farming
- Water management, irrigation, and desert farming solutions
- Food security in the UAE and regional food resilience strategies
- Agribusiness investment and agriculture trade in the Middle East
Sponsorship and Exhibitors
Let us help you by answering any questions you have about Sponsorship and Exhibitors
What are the benefits of sponsoring or exhibiting at Growtech Middle East 2026?
Exhibiting at Growtech Middle East 2026 gives your business direct access to a highly targeted audience across agriculture, livestock, poultry, and aquaculture sectors.
Key benefits include:
- Connect with buyers across animal health, livestock, poultry, aquaculture, and crop production industries
- Showcase your solutions to farmers, agribusiness leaders, and government stakeholders
- Generate qualified leads within the agriculture market in the UAE and GCC
- Position your brand within a fast-growing agribusiness and food security ecosystem
- Demonstrate innovations in farming technology, feed solutions, and sustainable agriculture
See the full range of sponsorship and exhibitor opportunities on the Why Exhibit page.
How can my company become a sponsor at Growtech Middle East 2026?
To sponsor Growtech Middle East 2026, simply fill out the Sponsorship Enquiry Form on our website or contact our team at info@growtechmiddleeast.com. Tailored packages are available.
How many exhibitors and sponsors are expected?
The exhibition floor at Growtech Middle East 2026 is expected to feature over 150 leading exhibitors and sponsors from across the globe.
Is my booth contract still valid under the new event name?
Yes, all booth contracts originally signed under the AgraME name remain legally valid and automatically transition to Growtech Middle East 2026. There is no disruption to your agreed entitlements or sponsorship packages as a result of the rebranding.
Will sponsorship entitlements change?
No. All previously agreed entitlements remain valid.
Does the rebrand affect my registration or contract?
No. All exhibitor and visitor registrations automatically transfer to Growtech Middle East. No action required.
How do exhibitors access Lead Insights at Growtech Middle East 2026?
All exhibitors and sponsors at Growtech Middle East receive access to Lead Insights, Informa's real-time lead tracking and engagement analytics platform. It captures visitor interactions including booth visits, session attendance, and content engagement, allowing exhibitors to prioritise follow-ups and measure ROI throughout and after the event.
Login details for Lead Insights are emailed to exhibitors prior to the event. For setup support, contact leadinsights@informa.com.
Logistics and Travel
Let us help you by answering any questions you have about Logistics and Travel
How do I get to the Growtech Middle East 2026 venue?
Growtech Middle East 2026 is held at the Dubai World Trade Centre (DWTC), which is easily accessible by car, the Dubai Metro, and ride-sharing services. For international attendees, the venue is a short drive from Dubai International Airport (DXB); please visit our Plan your Visit page for detailed maps and directions.
Is parking available at the Growtech Middle East 2026 venue?
Yes, Dubai World Trade Centre provides on-site parking with multiple paid and free options. Accessible parking is also available for attendees.
Are there hotels near DWTC for Growtech Middle East 2026 attendees?
Yes, several hotels are located within walking distance or a short drive of Dubai World Trade Centre. The Growtech Middle East website lists recommended accommodation options near the venue.
Visit the Hotel and Accommodation page on growtechmiddleeast.com for options, negotiated rates for event attendees (where available), and booking links.
Visitor Experience & Industry Programme
Let us help you understand what you can gain from attending Growtech Middle East 2026
I’ve never attended an agriculture expo before. Is Growtech Middle East 2026 for me?
Yes, Growtech Middle East 2026 is designed for both experienced professionals and first-time visitors exploring the agriculture and agribusiness sector.
Whether you're a farmer, entrepreneur, investor, or simply exploring opportunities in agriculture in the UAE, the event provides a practical and accessible environment to learn, connect, and discover.
You can:
- Explore the latest farming technologies and innovations
- Speak directly with suppliers and industry experts
- Attend beginner-friendly sessions on agritech and sustainable farming
- Gain insights into agribusiness opportunities in the UAE and Middle East
You don’t need prior expertise; the event is built to help you understand the industry and identify opportunities.
I’m an experienced agriculture or agribusiness professional. Is there value in attending Growtech Middle East 2026?
Absolutely, Growtech Middle East 2026 is designed to deliver high-value insights and connections for experienced professionals across agriculture, livestock, aquaculture, and agribusiness sectors.
Attending gives you:
- Direct access to decision-makers, suppliers, and industry leaders
- Insights into emerging agriculture trends, smart farming technologies, and market opportunities
- Opportunities to explore new suppliers, partnerships, and distribution channels
- Exposure to innovations in animal health, aquaculture systems, and sustainable farming
For professionals involved in agriculture trade, sourcing, or production, attending is a strategic way to stay competitive in a rapidly evolving industry.
I’m exploring new opportunities in agriculture or agribusiness. Can Growtech Middle East 2026 help?
Yes, Growtech Middle East 2026 is one of the best platforms in the region to explore new opportunities in agriculture, agritech, and food production.
The event brings together the full value chain, allowing you to:
- Discover new agribusiness opportunities in the UAE and GCC
- Learn about sustainable farming models and emerging technologies
- Connect with suppliers, investors, and potential partners
- Understand key areas like aquaculture, livestock, poultry, and smart farming
Whether you're entering the sector or expanding your existing business, the event provides valuable insights and connections.
How is attending Growtech Middle East 2026 different from researching suppliers online?
Attending Growtech Middle East 2026 offers a significantly more valuable experience than researching suppliers online.
At the event, you can:
- See products and technologies live and in action
- Compare multiple suppliers across aquaculture, livestock, and agritech in one place
- Ask detailed questions and get immediate answers from experts
- Build trusted relationships through face-to-face interactions
- Discover new solutions you may not find through online searches
This makes it a highly efficient way to evaluate options, make decisions, and stay ahead in the agriculture industry.
