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Agra Middle East
6 - 7 October 2025
Halls 3 & 4, Dubai World Trade CentreDubai, UAE

Daria Shchurik
Head of Growth at Greeneration
Speaker

Profile

As a female leader at the forefront of the UAE’s AgTech and FoodTech scene, Daria Shchurik drives Product, Growth & Marketing at Greeneration — Dubai’s high-end vertical farm serving the region’s top hospitality brands. At Greeneration, Daria is redefining the future of food by championing sustainable supply chains, memorable B2B marketing, and go-to-market strategies, and transforming the luxury hospitality segment with hyperlocal vertically grown premium ingredients. On stage, Daria shares practical frameworks for women leading in tech-enabled agriculture: designing resilient vertical farms, launching farm-to-kitchen brands, and building momentum for better urban nutrition.

Agenda Sessions

  • Vertical Farming and the Rise of Layered Agriculture

    15:20