“Delicious Fruits” is a European campaign with analytical title “Information Provision and promotion measures on fresh fruits in S. Arabia, UAE and Argentina” and is submitted by the Association of Imathia’s Agricultural Cooperatives which consists of eight recognized by Greece producer’s organizations. The action is of three years duration and includes activities with the objective to provide information to the target group on the high standards applicable to the production methods in terms of food safety and nutritional aspects and the characteristics of fresh fruits produced in the European Union in terms of their quality and taste. Achieving this objective will consequently contribute to growing the market share. The activities include the production of informative printed and electronic material, advertorial placements, the participation in international exhibitions, press events and tasting days

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