Greeneration is a high-end vertical farm based in Dubai, specializing in premium edible flowers, specialty leaves, and microgreens specifically tailored for the fine dining and HoReCa sectors across the UAE. Founded by Roman Ulyanov, Greeneration addresses a critical need in the region by offering hyper-local, sustainably grown produce that reaches chefs on the same day it is harvested. Through advanced controlled-environment farming, hydroponics, and a soil-free approach, Greeneration delivers fresh, hygienic, and ready-to-use ingredients that elevate quality and innovation in the UAE’s rapidly growing tourism and gastronomy sectors.

More than just a supplier, Greeneration is a partner to chefs, offering customized solutions and unique crop varieties to align with their culinary visions. Greeneration is deeply committed to sustainable practices, conserving water through hydroponics, reducing carbon emissions with local production, and promoting food security for a resilient, eco-conscious future.

For media inquiries
Daria Shchurik,
Head of Growth and Marketing
marketing@greeneration.ae

For business inquiries and orders

info@greeneration.ae