Lana Hoffman

Founding Partner at Epta-X

Judge

With a distinguished career spanning two decades in the financial services industry, Lana has excelled in senior, global, and strategic roles at prestigious institutions such as Barclays, HSBC, Pay.UK, Bottomline Technologies, MasterCard and Visa. Her expertise encompasses a broad spectrum, including strategy, product development, technology, and operations within the dynamic landscape of payments. Trained as a consultant at Capco, Lana has honed her skills in providing insightful solutions to complex challenges. Currently, as a Founding Partner of Epta-X, Lana serves as an independent advisor, NED and Fractional Chief Operating Officer for FinTech ventures as well as large organisations, showcasing her commitment to shaping the future of financial technology by supporting and empowering new talent entering the Fintech industry.