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September 23 - 24, 2020
Boston, MA,
Boston, MA

Distribution, Reimbursement and Access Strategies to Optimize Commercial Launch

Industry’s essential forum for establishing a successful commercialization and product launch blueprint. Join new product development, commercial planning, brand strategy and marketing professionals to discuss novel strategies for complex therapies, and map out critical elements and key considerations for the path forward.

Take Advantage of our Advanced Pricing Discount...

Register by July 17, 2020 and Save $400!


As the COVID-19 situation is changing daily, we want you to feel totally confident about booking our events.

What to Expect

Supercharge Your Commercialization Playbook
Supercharge Your Commercialization Playbook
  • Hear the latest industry trends impacting speed and complexity of drug launches
  • Take away a practical toolkit on how to build your own launch plan
  • Get up to speed with new trends and cutting-edge strategies
  • Receive case study insights from trailblazers on successes and pitfalls
Uncover Best Practices for the Business Side of the Launch
Uncover Best Practices for the Business Side of the Launch
  • Launch using a cross-functional and integrated approach to maximize success
  • Prepare sales teams for success for the launch effectively
  • Analyze the pre-launch timeline and incorporate marketing into the strategy
  • Discuss trends for optimal market access and uptake
  • Determine how and when to utilize Medical Science Liaisons (MSLs) and Key Opinion Leaders (KOLs)
  • Navigate relationships with outsource service providers
  • Reevaluate current patient support programs and redesign a new approach
Optimize New Product Launch Planning
Optimize New Product Launch Planning
  • Benchmark current launch plans, development and governance
  • Build a framework for planning launches based on reimbursement pathway, channel distribution, competitive landscape and other critical factors
  • Benefit from an action plan for launch success and the need for a holistic market access strategy across commercial, government payers and providers
  • Fine-tune your sales force strategy and your channel strategy
  • Share tips for accurate budgeting and forecasting

Connect with Key Decision-Makers at Product Launch for Cell and Gene Therapies

Whether you’re looking to generate quality leads, showcase thought leaders, or reinforce your brand, collaborate with us to identify custom sponsorship opportunities to help you reach your business objectives.

For more information about opportunities to reach a qualified audience, contact

Biotech Week Boston

Where Big Science and Bright Minds Meet

In 2020 Biotech Week Boston events will be taking place digitally, but rest assured, Biotech Week Boston is still dedicated to accelerating the business of biotechnology through new ideas, science, technology and partnerships to make a positive impact on patient health.

You’ll find thought-leaders & potential partners from discovery, financing, manufacturing and clinical trials who can help drive you closer to success – An unparalleled opportunity to network and do business with those who are shaping our industry's future, from researchers & investors to CEOs & founders.