etc. venues, County Hall
October 7–11, 2024
London, United Kingdom
etc. venues, County Hall
October 7–11, 2024
London, United Kingdom
Bring your biotech and pharmaceutical breakthroughs from research to patient access
Delivered as a mini MBA, this course is designed to help you enhance your skills in strategic thinking and change, business finance, commercial relationships and strategic marketing
BIO-Europe Attendees
Access a €200 discount for the Biotech and Pharmaceutical Mini MBA if you are already registered for BIO-Europe 2024. Please reach out to Ellie Farr ellie.farr@informa.com to receive the discount code.
About the course
Course Overview
The Mini MBA is delivered over five one-day modules, each focusing on a critical area of focus for companies in the life science sector and spans the typical lifecycle of activities in a pharma company.
Each module is based around certain key areas of activity and will discuss relevant challenges and strategies used to drive progress and success. The key areas include:
Strategic Thinking
Strategic Change
Business Finance
Commercial Relationships
Strategic Marketing
The course also uses a model company case study throughout. This presents the story of a firm that has been successful in the years to date but finds itself in a time of rapid change in the environment, and needs to look into its strategy, scope and the efficiency of its operations, to succeed in future.
Each module will refer to the case study and there will be opportunities to discuss various challenges and recommend ways forward. There will also be the opportunity to compare with challenges that the participants own organisations are experiencing and to hear and learn from other course participants.
Each module tutor will share useful tools and techniques used across the industry and there will be access to information that summarises all of the course content.
Course Benefits
- Industry leading trainers: Learn from professionals with decades of collective experience within the pharmaceutical and biotech sectors. Our trainers bring a wealth of knowledge from leadership positions in renowned companies like GSK, Pfizer, and PwC.
- Interactive learning environment: Engage in hands-on case studies, group discussions and benefit from practical exercises led by the experts.
- Real-world application: Dive deep into real-life scenarios with the model company case study, providing you with practical insights into overcoming challenges and driving growth in a rapidly evolving environment. Learn to apply strategic frameworks and tools to navigate complex business scenarios effectively.
- Networking opportunities: Connect with like-minded professionals from diverse backgrounds, sharing insights and experiences throughout the program.
What you will learn
Strategic Thinking
Strategic analysis, tools and implementation of strategy in the biopharma industry.
Strategic Change
Planning, implementing and monitoring change in the biopharma industry.
Business Finance
Understanding and interpreting a business model, annual report, accounts and the Capital Investment Appraisal (CIA).
Commercial Relationships
Understand the opportunities, challenges, setup process, and delivery to ensure partnership effectiveness.
Strategic Marketing
Learn how to shape customer experience, use marketing tools, understand your target audience, and use branding to engage the pharma sector.
The Biotech and Pharmaceutical Mini MBA will equip you with the skills required for all the stages involved in the lifecycle of commercialising innovations, from research to patient access.
Meet the trainers
Who should attend?
The Mini MBA is suitable for representatives from biotech and pharmaceutical companies involved in the following areas:
- Leadership Executives: C-level
- Business Development: Manager, Director & VP
- External Innovation: Manager, Director & VP
- Alliance Management: Manager & Director
- Marketing: Manager, Director & VP
- Business Development & Licensing (Finance)
- Corporate Strategy and Operations
- Research and Development
- Legal and Regulatory
Have Questions?
Check out our Frequently Asked Questions page and get answers to questions we get asked more often for the EBD Academy.
ABOUT US
Brought to you by EBD Group, EBD Academy courses enhance key skills and competencies that enable you to successfully navigate biopharma business development. With a combination of in-person and online courses throughout the year, EBD Academy gives you the ability to conduct courses from anywhere in the world by accessing training materials and subject matter experts online. Our courses are developed and delivered by EBD Group’s expert network. EBD Group specializes in bringing people together, whether face-to-face at one of our life sciences partnering events, or virtually through our online community of dealmakers and thought leaders. Over the past two decades, our products and services have grown to become the heart of a highly networked ecosystem of industry collaborators. EBD Academy offers in-person, pre-event, courses at some of EBD Group’s flagship partnering conferences like BIO-Europe and BIO-Europe Spring as well as virtual courses alongside the partnering events. We look forward to providing you with industry-leading business development training.