Chrystal LeblancDirector, Residential Strategic Marketing at BentallGreenOak
Chrystal LeBlanc is Director, Residential Strategic Marketing at BentallGreenOak (BGO). She has been with BGO since 2016 and leads the residential marketing and leasing group. An experienced leader, she has successfully launched and leased up seven new developments spanning major Canadian markets. She leads all national strategic marketing initiatives across BGO’s 6,000-suite residential portfolio, having implemented new leasing technologies, innovative resident programming, strategic repositioning, and integrated marketing campaigns. She applies a research-based approach as well as deep market knowledge to develop and execute successful marketing campaigns, receiving industry recognition for social media and rental development campaigns. Chrystal brings over 15 years of experience leading multi-faceted marketing campaigns across residential and commercial real estate as well as major Canadian lifestyle brands.