Opening Keynote

Unreasonable Hospitality: How Giving People More Than They Expect Can Get You To #1

Will Guidara

Will Guidara took Eleven Madison Park from a middling Brasserie to the best restaurant in the world when he realized something revolutionary – in a restaurant, the food, the service, and the design are simply ingredients in the recipe of human connection. When Will encouraged his team to be present with their guests, take what they do seriously without taking themselves too seriously, and employ a “one size fits one” strategy, magic happened. In this talk, Will shares why these lessons took EMP to #1, and how an unreasonable approach to the pursuit of human connection can help you win – and give people an experience they’ll remember forever.

Scott Frankel is the President of Animatic Media, an industry leader in event production and sought-after speaker at industry events. Animatic is a full-service event production company founded with the idea of offering agency-style service without the agency price tag.  Since 1996, Scott and his team have produced events for clients of all sizes, from Fortune 500 conferences with thousands of attendees to smaller road shows and events.  Scott is an innovator in the event technology space and insists on perfection and flawless execution for all of his events. In 2020 Animatic Media relaunched their on-demand web service as Conference-On-Demand +LIVE, a full-service virtual/hybrid event platform for fully “produced” virtual and hybrid events and will soon be introducing an Augmented Reality offering built for the live events industry.