Course Specific FAQs

The Certificate in Storytelling for Business Impact course is a three-day training programme designed to develop executive storytelling skills for leaders and managers. It focuses on enhancing persuasive communication to drive business results through impactful storytelling. The course is held in Abu Dhabi and is ideal for professionals seeking to improve their corporate storytelling skills.

You will learn practical storytelling techniques for leaders that strengthen your strategic communication and influence. The course covers how to craft compelling narratives for various business contexts, enabling you to engage and persuade stakeholders effectively. By completing this storytelling for business impact training, you gain confidence in public speaking and storytelling tailored for executives.

The course utilises a hands-on approach combining theory with practical exercises to build storytelling and persuasive communication skills. Participants engage in real-world scenarios to refine their corporate storytelling abilities and influence techniques. This structured training framework ensures skill retention and direct application in leadership contexts.

This storytelling techniques course for leaders is suitable for managers, executives, and professionals responsible for internal and external communication. It is ideal for those seeking to enhance their influence and persuasion capabilities in a business environment. No prior storytelling certification is required, but participants should be engaged in roles where strategic communication is vital.

Yes, upon successful completion, participants receive a business storytelling certificate course credential. This certification recognises your enhanced executive storytelling skills and capacity to apply persuasive communication effectively within corporate settings. It supports ongoing professional development and leadership growth.

There are no formal prerequisites for enrolling in this influence and persuasion training for managers. However, attendees typically hold leadership or communication roles where storytelling can significantly impact business outcomes. A willingness to participate actively in live exercises will maximise the course benefits.

The course is delivered both as an in-person and live training programme over three consecutive days. This allows for interactive learning, group activities, and direct feedback from expert trainers specialising in strategic communication training for executives.

Participants receive comprehensive training materials and access to practical tools designed to reinforce learning after the storytelling for business impact training. These resources support continued development of corporate storytelling skills beyond the in-class sessions. Download the course brochure for full details.

The public speaking and storytelling course components focus on combining verbal and narrative techniques to captivate audiences and deliver messages persuasively. Attendees improve their confidence and delivery in professional settings, making their presentations more impactful and memorable.

Attending this corporate storytelling skills programme equips you with the ability to influence stakeholders and drive decision-making through engaging narratives. The course strengthens leadership communication and supports career advancement with a recognised business storytelling certification. It is a valuable investment for professionals committed to strategic communication excellence.

Informa Connect Academy is a global provider of certified professional training, offering expert-led courses in leadership, finance, HR, strategy, and more. As part of the FTSE 100-listed Informa Group, we deliver 1,000+ courses annually across in-person, live online, and digital formats, helping professionals and organisations upskill with confidence.

Informa Connect Academy delivers training across 15+ key sectors, including:

• Finance & Risk

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• Project Management

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• Technology & Innovation

• Leadership & Strategy

• Law, Procurement & Supply Chain

Each course is industry-relevant and globally certified, helping professionals upskill with practical tools for career growth.

Explore programmes by sector in our course catalogue or calendar.

Informa Connect Academy offers 1,000+ certified training programmes across in-person, live online, and on-demand formats. Courses cover leadership, finance, HR, strategy, operations, and more with CPD-accredited and university-backed options. Whether you're seeking flexible online learning or immersive classroom sessions in cities like Dubai, London, or Singapore, there’s a format to suit every schedule and career stage.

Our courses are led by senior certified trainers and former C-suite leaders with 15–30+ years of real-world experience. Faculty members are experts in their field, often working across Europe, the Middle East, Asia, and Australia. You’ll find bios and credentials for each trainer on the brochure, so you know exactly who’s leading your session before enrolling.

Most Informa Connect Academy courses are CPD-accredited or delivered in partnership with globally recognised organisations, including CIPD, PMI, NASBA, EFQM, WorldatWork and DMI. These accreditations ensure that our programmes meet international training standards and support your professional development goals. You can view the full list of accreditation and academic partners here.

Storytelling makes complex ideas more relatable and memorable by framing information within a narrative structure that engages both logic and emotion. Professionals who use storytelling effectively tend to communicate their vision more persuasively and inspire stronger buy-in from colleagues and stakeholders.

Discover how to harness storytelling to communicate with greater impact.

Persuasive narratives typically combine a clear structure, relatable characters or scenarios, and an emotional throughline that connects with the audience's values and motivations. Drawing on principles from classical rhetoric and narrative theory helps ensure a story resonates and drives the intended response.

Learn the techniques behind crafting narratives that truly influence.

Improving public speaking involves structuring your message clearly, using pacing and tone deliberately, and connecting with the audience through relatable examples or stories rather than relying solely on facts. Confidence grows with preparation and by anticipating how the audience will receive key points.

Build the confidence and skills to speak with greater clarity and influence.

Understanding audience motivation requires identifying what your listeners value, fear, or aspire to, then framing your message in a way that speaks directly to those drivers. Applying psychological principles around attention and engagement helps ensure your message lands and inspires action.

Explore techniques to connect with your audience and inspire genuine buy-in.

Leaders who use storytelling effectively frame organisational goals and changes within a compelling narrative, helping teams see the bigger picture and feel personally connected to the outcome. This approach tends to build stronger commitment than simply presenting facts or instructions alone.

Discover how storytelling can help you inspire and align your team.