Consumer Insights
Consumers Use Social Media to Make Shopping Decisions
Empathica Consumer Insights Panel surveyed more
than 6,500 U.S. consumers. The findings show that mobile and social
customer experience strategies are becoming more important than ever for
brands, with retail and restaurant consumers using these channels to make
decisions ' even while in-store.
than 6,500 U.S. consumers. The findings show that mobile and social
customer experience strategies are becoming more important than ever for
brands, with retail and restaurant consumers using these channels to make
decisions ' even while in-store.
