"To be successful we must live from our imaginations, not from our memories." - Steven Covey
What company do you believe lives from their imagination? When I read this quote, I immediately thought of Oakley and their Disruptive By Design manifesto.
In Wallpaper* Magazine's "Field of Vision" article, Oakley CEO Colin Baden states, "An Oakley product must solve a problem and improve people's lives." I've been a loyal Oakley customer for over 25 years. Oakley sunglasses help protect my light-sensitive eyes and are a stylish, high-quality product. Here I am wearing my Oakley sunglasses in Miami!
Looking for a resource to help create an environment of innovation for your organization? Immerse yourself in innovation at this year's Back End of Innovation (BEI) event in Las Vegas, Oct. 6-8.
At BEI, Aaron Proietti, Chief Innovation Officer and SVP of Insights & Innovation for Transamerica, will share critical components to building a culture of innovation, including:
- Demystifying innovation
- Harnessing collective intelligence of the system
- Inviting and enlisting employees in the change program
- Inspiring leaders to act differently
To learn more and register, visit www.BackEndofInnovation.com
Stay connected with BEI:
- Twitter.com/BEI_Innovation #BEI14
- LinkedIn.com/Back End of Innovation
- Facebook.com/BackEndofInnovation
Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.