Crowdsourcing and Social Media Marketing: Is there more than selfie or hashtag creativity?
a more radical spin on the very same. But when it comes to social media
habits, it is tricky to discern what is evolutionary and what is truly
changing. Of 6 social media habits discussed previous on my blog, crowdsourcing comes up as relevant for marketing research. And why no, it is essentially based on the same principles of asking, listening, gathering. However, is there more to social media marketing than the surge of selfie and hashtag creativity?
Crowdsourcing
Now that brands are all over Instagram and HBO is on Snapchat,
consumers can expect to engage more with their brands on social than
ever before. Tag them for coupons, like them for access, Instagram them
for prizes or sneak previews, and eventually, engage with them like
friends so as to passively provide them with growth strategies that come
directly from the consumer's mouth. Take the affair of social media with fashion week as a case in point. Truly, crowdsourcing at its best.
Selfie Creativity
The coining of Selfie Olympics on Twitter
has shown that the selfie phenomenon will not langusih, especially
since the iPhone 5S has an exemplary front facing camera, which, let's
get real, was not only for facetime or videochat. With cold selfies trending during the Polar Vortex,
and people risking frostbite for the perfect selfie, the creativity
will continue to rise' through reflections, acrobatic bathroom antics,
and even a foray into the lives of those otherwise respected.
Hashtag Creativity
Events and conferences marvel at the connectivity and knowledge
sharing prowess of hashtags and networking. But besides events, tv
shows, and organizational hashtags, these have shown to be useful in
drawing people together for absurd phenomenons too. Examples include a
user created trend called #Walmartfights to share nationwide happenings on the anxious Black Friday. The most tragic of interpretations was developing nations' kids reading out quotes tagged with the ironic phrase #firstworldproblems, probably the most tear jerking iconic display of hashtag displacement.
On the quest for content, brands and marketers will need to try and swim through the modern equivalent of fan mail (which is useful, gratifying and priceless, nonetheless!) to gather relevant insight.
Communication & Social Media Research Expert at SKIM, an international
consultancy and marketing research agency, has a background in engineering,
marketing and finance from the University of Pennsylvania, and the Wharton
School and Rotterdam School of Management. Having worked in marketing and
product development at L'Oreal, followed by a stint in management consulting,
he now passionately enjoys the world of social media, and can be found on every
platform with his alias sssourabh. He is a food critic and a fashion writer,
and documents these alongside strategy on his blog called 3FS. He may be reached at s.sharma@skimgroup.com.
Follow him on @sssourabh.
Communication & Social Media Research Expert at SKIM, an international
consultancy and marketing research agency, has a background in engineering,
marketing and finance from the University of Pennsylvania, and the Wharton
School and Rotterdam School of Management. Having worked in marketing and
product development at L'Oreal, followed by a stint in management consulting,
he now passionately enjoys the world of social media, and can be found on every
platform with his alias sssourabh. He is a food critic and a fashion writer,
and documents these alongside strategy on his blog called 3FS. He may be reached at s.sharma@skimgroup.com.
Follow him on @sssourabh.
Communication & Social Media Research Expert at SKIM, an international
consultancy and marketing research agency, has a background in engineering,
marketing and finance from the University of Pennsylvania, and the Wharton
School and Rotterdam School of Management. Having worked in marketing and
product development at L'Oreal, followed by a stint in management consulting,
he now passionately enjoys the world of social media, and can be found on every
platform with his alias sssourabh. He is a food critic and a fashion writer,
and documents these alongside strategy on his blog called 3FS. He may be reached at s.sharma@skimgroup.com.
Follow him on @sssourabh. - See more at: http://themarketresearcheventblog.iirusa.com/2013_03_01_archive.html#sthash.DwQUug1X.dpuf
Communication & Social Media Research Expert at SKIM, an international
consultancy and marketing research agency, has a background in engineering,
marketing and finance from the University of Pennsylvania, and the Wharton
School and Rotterdam School of Management. Having worked in marketing and
product development at L'Oreal, followed by a stint in management consulting,
he now passionately enjoys the world of social media, and can be found on every
platform with his alias sssourabh. He is a food critic and a fashion writer,
and documents these alongside strategy on his blog called 3FS. He may be reached at s.sharma@skimgroup.com.
Follow him on @sssourabh. - See more at: http://themarketresearcheventblog.iirusa.com/2013_03_01_archive.html#sthash.DwQUug1X.dpuf
- See more at: http://themarketresearcheventblog.iirusa.com/#sthash.uwXVqr8E.dpuf
Communication & Social Media Research Expert at SKIM, an international
consultancy and marketing research agency, has a background in engineering,
marketing and finance from the University of Pennsylvania, and the Wharton
School and Rotterdam School of Management. Having worked in marketing and
product development at L'Oreal, followed by a stint in management consulting,
he now passionately enjoys the world of social media, and can be found on every
platform with his alias sssourabh. He is a food critic and a fashion writer,
and documents these alongside strategy on his blog called 3FS. He may be reached at s.sharma@skimgroup.com.
Follow him on @sssourabh.
Communication & Social Media Research Expert at SKIM, an international
consultancy and marketing research agency, has a background in engineering,
marketing and finance from the University of Pennsylvania, and the Wharton
School and Rotterdam School of Management. Having worked in marketing and
product development at L'Oreal, followed by a stint in management consulting,
he now passionately enjoys the world of social media, and can be found on every
platform with his alias sssourabh. He is a food critic and a fashion writer,
and documents these alongside strategy on his blog called 3FS. He may be reached at s.sharma@skimgroup.com.
Follow him on @sssourabh. - See more at: http://themarketresearcheventblog.iirusa.com/2013_03_01_archive.html#sthash.DwQUug1X.dpuf
Communication & Social Media Research Expert at SKIM, an international
consultancy and marketing research agency, has a background in engineering,
marketing and finance from the University of Pennsylvania, and the Wharton
School and Rotterdam School of Management. Having worked in marketing and
product development at L'Oreal, followed by a stint in management consulting,
he now passionately enjoys the world of social media, and can be found on every
platform with his alias sssourabh. He is a food critic and a fashion writer,
and documents these alongside strategy on his blog called 3FS. He may be reached at s.sharma@skimgroup.com.
Follow him on @sssourabh. - See more at: http://themarketresearcheventblog.iirusa.com/2013_03_01_archive.html#sthash.DwQUug1X.dpuf
- See more at: http://themarketresearcheventblog.iirusa.com/#sthash.uwXVqr8E.dpuf