Today, the customer experience (CX)
landscape is drastically changing with the explosion of new and emerging
technologies affecting the customer journey. With all of this change, it is now
more important than ever to understand what it takes to create a strategic
customer experience program.
landscape is drastically changing with the explosion of new and emerging
technologies affecting the customer journey. With all of this change, it is now
more important than ever to understand what it takes to create a strategic
customer experience program.
That's why we recently sat down with Janet
LeBlanc, president, Janet LeBlanc + Associates Inc., to discuss the state of CX
today and what's in store for the future. She is speaking at the
upcoming Total CX Leaders Conference 2015 this
spring in Miami.
LeBlanc, president, Janet LeBlanc + Associates Inc., to discuss the state of CX
today and what's in store for the future. She is speaking at the
upcoming Total CX Leaders Conference 2015 this
spring in Miami.
This year, the two-day conference brings
together thought-leadership to focus on higher level thinking around the
strategic alignment of customer strategy, technology and business aspirations.
Linking data driven behavior to business results, designing next generation
customer experiences and measuring the impact of your customer programs is the
difference between great and greater.
together thought-leadership to focus on higher level thinking around the
strategic alignment of customer strategy, technology and business aspirations.
Linking data driven behavior to business results, designing next generation
customer experiences and measuring the impact of your customer programs is the
difference between great and greater.
Here's
what LeBlanc had to say:
what LeBlanc had to say:
IIR: What is the best customer experience you've had?
LeBlanc: The best customer experiences'the type of interactions that make me
shout-out and tell everyone about how a company has made me feel'are those interactions
where I know a company has paid attention to every detail. They have created moments
for employees to make memorable connections with me and recognize that the
'devil is in the details.' It is the little things, micro-moments that stand
out and speak so loudly about a company. Customer-centric organizations define
the moments that matter most to customers and design an experience that shows it
makes every effort to exceed expectations.
shout-out and tell everyone about how a company has made me feel'are those interactions
where I know a company has paid attention to every detail. They have created moments
for employees to make memorable connections with me and recognize that the
'devil is in the details.' It is the little things, micro-moments that stand
out and speak so loudly about a company. Customer-centric organizations define
the moments that matter most to customers and design an experience that shows it
makes every effort to exceed expectations.
IIR: What is top of mind for you regarding customer experience in 2015?
LeBlanc: Teaching senior leaders how to build a customer-centric culture is
what's top of mind for me in 2015. The senior leader is fundamental to the
success of any customer experience transformation. Our North American Study on
Customer Centricity shows that less than half of those surveyed consider
customer experience a recurring leadership agenda, and 67 percent don't
consider their companies' leaders to be customer centric. Our goal is to
educate the senior leader on how to be a role model for customer-centric
behaviors. Customer-centric leaders channel the voice of the customer and build
strategic alignment across the enterprise that creates a company-wide focus on
the customer.
what's top of mind for me in 2015. The senior leader is fundamental to the
success of any customer experience transformation. Our North American Study on
Customer Centricity shows that less than half of those surveyed consider
customer experience a recurring leadership agenda, and 67 percent don't
consider their companies' leaders to be customer centric. Our goal is to
educate the senior leader on how to be a role model for customer-centric
behaviors. Customer-centric leaders channel the voice of the customer and build
strategic alignment across the enterprise that creates a company-wide focus on
the customer.
IIR: What is your prediction for where customer experience is going this
year and beyond?
year and beyond?
LeBlanc: We predict more organizations will embrace customer experience as a
cultural imperative and recognize it as a competitive differentiator. Almost
three quarters of business leaders who took part in our North American Study on
Customer Centricity are in the early stages of transformation towards a customer-centric
organization. Those organizations that have achieved customer centricity have
the commitment of the entire organization. They understand the ideal customer
experience and how to consistently deliver it across multiple channels.
cultural imperative and recognize it as a competitive differentiator. Almost
three quarters of business leaders who took part in our North American Study on
Customer Centricity are in the early stages of transformation towards a customer-centric
organization. Those organizations that have achieved customer centricity have
the commitment of the entire organization. They understand the ideal customer
experience and how to consistently deliver it across multiple channels.
Want
to hear more from LeBlanc? Don't miss her keynote session, 'From Lip-Service to
Measurable Change: How to Drive Customer-Centricity' at Total CX Leaders
Conference 2015 this June in Miami. For more information about the event or to
register, click here: http://bit.ly/1GHBTO1
to hear more from LeBlanc? Don't miss her keynote session, 'From Lip-Service to
Measurable Change: How to Drive Customer-Centricity' at Total CX Leaders
Conference 2015 this June in Miami. For more information about the event or to
register, click here: http://bit.ly/1GHBTO1