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Digital Pioneer Inma Martinez on a human-centered approach to AI-driven services

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Humanizing AI has been a challenge ever since humans created AI. At FinovateEurope last month, digital pioneer, AI scientist, and author of The Fifth Industrial Revolution Inma Martinez shed her wisdom on how firms can create a human-centric approach to AI innovations.

Martinez has been developing with AI since the year 2000, when she and her team built the first AI to power original mobile internet services. Since then she has been working in other sectors that have digitized, including music, video, and smart cities.

In her conversation with Finovate’s David Penn at FinovateEurope 2022, she discussed how retail banks and fintechs can create a human-centered approach to technology. The first step is to consider the needs that the user at the other end will have, Martinez explained. She added that organizations must take into consideration that, at the end of the day, they have to service the needs of the person.

As a second point on humanizing AI, Martinez advised firms to not only better manage their data, but also make the data available to all parties in the organization who may need access to the data. This reduces the friction of calling data back from the lake or needing to contact data services.

In her interview, Martinez also compares the usage of AI in the financial services industry with other sectors and offers advice on how firms can prepare for future disruption.

Find more expert insight like this, on the Finovate blog >>

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