Economic Concerns are Changing Spending Habits

With ever-growing prices at the gas pump, consumers are looking to save money in other way besides automobile expenses. One of those ways includes weekly visits to the local grocery store. A study conducted by the National Consumer Agency shows us that Irish consumers are thinking twice before picking up conventional items at supermarkets. Here are some of the findings from the research:

• 30% of grocery shoppers have changed grocery shopping behaviour since the start of the year
• 26% spreading their spend over different supermarkets
• Lidl and Aldi are main beneficiaries of the spend spreading to different stores
• 32% of groceries bought are the supermarkets' own brand items
• 26% buying cheaper versions of products

What does this mean for marketers? Trends in consumer shopping and spending habits are changing, and so we must carefully analyze research to ensure that we are stepping in the right direction to effectively promote products and services.