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ESPN, GroupM, NBCU on Overcoming Measurement Challenges

Posted by on 01 December 2015
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Media is going through a major transformation and measurement
is one of the most critical issues facing the industry today. Keeping up with constantly
evolving media is the biggest challenge, particularly in terms of measuring
audiences across multiple platforms.
But how can you keep up? Join us in February at The Media Insights & Engagement Conference
where some of the industry's brightest minds are coming together to standardize
measurement to get meaningful results. Hear from:
' Alan Wurtzel, President, Research & Media Development,
NBCUNIVERSAL
' Harvey Goldhersz, Chief Data Officer and CEO, GROUPM
ANALYTICS
' Artie Bulgrin, SVP, Global Research & Analytics, ESPN
' Cathy Hetzel, Corporate President, RENTRAK
' Frank Foster, SVP & General Manager, TIVO RESEARCH
' Moderated by: Jane Clarke, CEO, Managing Director, THE
COALITION FOR INNNOVATIVE MEDIA MEASUREMENT
Download
the conference brochure for the complete agenda: http://bit.ly/1l56kp7
Take a look at who's already signed on to set the future of
the media research industry:

84.51

A+E Networks

ABC

Allant

AMC Networks

AOL

BBC Worldwide

Comedy Central

Comcast

Discovery Communications

Disney ABC Television Group

Dreyfus Media Advisors

ESPN

Fox Networks

Frank N Magid Associates

Fuse TV

GfK

Google

GroupM

HBO Latin America

Home Box Office (HBO)

Horizon Media

Hub Entertainment Research

Hypothesis

IBOPE Media

iHeartMedia

Insight Strategy Group

Millward Brown

Miner & Co Studio

NBCUniversal Netflix

Nielsen

Norman Hecht Research Inc

Now What

Numeris

Ovation

PBS

Phoenix Marketing International

Pivot TV

Rentrak

REVOLT

RLS Media Consulting

Science Channel

Simulmedia

Sony Pictures Television

Spike TV

Sveriges Utbildningsradio AB

The Oprah Winfrey Network

The Walt Disney Company

TiVo Research

TNG Research

TRP Research

TruthCo

Turner Broadcasting

TVB

Univision

Vevo

Viacom Inc

West Bend Mutual Insurance
Use
exclusive blog discount code MEDIA16BL and save $100 off the current rate: http://bit.ly/1l56kp7
We hope to see you there!
Cheers,
The Media Insights & Engagement Conference 2016 Team
@_MediaFusion

#MediaInsights16
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