Conference
ESPN, GroupM, NBCU on Overcoming Measurement Challenges
Media is going through a major transformation and measurement
is one of the most critical issues facing the industry today. Keeping up with constantly
evolving media is the biggest challenge, particularly in terms of measuring
audiences across multiple platforms.
is one of the most critical issues facing the industry today. Keeping up with constantly
evolving media is the biggest challenge, particularly in terms of measuring
audiences across multiple platforms.
But how can you keep up? Join us in February at The Media Insights & Engagement Conference
where some of the industry's brightest minds are coming together to standardize
measurement to get meaningful results. Hear from:
where some of the industry's brightest minds are coming together to standardize
measurement to get meaningful results. Hear from:
' Alan Wurtzel, President, Research & Media Development,
NBCUNIVERSAL
NBCUNIVERSAL
' Harvey Goldhersz, Chief Data Officer and CEO, GROUPM
ANALYTICS
ANALYTICS
' Artie Bulgrin, SVP, Global Research & Analytics, ESPN
' Cathy Hetzel, Corporate President, RENTRAK
' Frank Foster, SVP & General Manager, TIVO RESEARCH
' Moderated by: Jane Clarke, CEO, Managing Director, THE
COALITION FOR INNNOVATIVE MEDIA MEASUREMENT
COALITION FOR INNNOVATIVE MEDIA MEASUREMENT
Take a look at who's already signed on to set the future of
the media research industry:
the media research industry:
84.51
A+E Networks
ABC
Allant
AMC Networks
AOL
BBC Worldwide
Comedy Central
Comcast
Discovery Communications
Disney ABC Television Group
Dreyfus Media Advisors
ESPN
Fox Networks
Frank N Magid Associates
Fuse TV
GfK
GroupM
HBO Latin America
Home Box Office (HBO)
Horizon Media
Hub Entertainment Research
Hypothesis
IBOPE Media
iHeartMedia
Insight Strategy Group
Millward Brown
Miner & Co Studio
NBCUniversal Netflix
Nielsen
Norman Hecht Research Inc
Now What
Numeris
Ovation
PBS
Phoenix Marketing International
Pivot TV
Rentrak
REVOLT
RLS Media Consulting
Science Channel
Simulmedia
Sony Pictures Television
Spike TV
Sveriges Utbildningsradio AB
The Oprah Winfrey Network
The Walt Disney Company
TiVo Research
TNG Research
TRP Research
TruthCo
Turner Broadcasting
TVB
Univision
Vevo
Viacom Inc
West Bend Mutual Insurance
Use
exclusive blog discount code MEDIA16BL and save $100 off the current rate: http://bit.ly/1l56kp7
exclusive blog discount code MEDIA16BL and save $100 off the current rate: http://bit.ly/1l56kp7
We hope to see you there!
Cheers,
The Media Insights & Engagement Conference 2016 Team
@_MediaFusion
#MediaInsights16