Free Webinar: Not So Fast - The Benefits of Fast Forward Disabling
If you weren't able to join us onsite, or if you had to catch an early flight, we're happy to bring you the full presentation: 'Not So Fast: The Benefits of Fast Forwarding Disabling' on Friday, March 20th at 1:00 PM EST.
Reserve your seat now: http://bit.ly/1w7IWeC
Video-On-Demand (VOD) has emerged as a key platform for program monetization by networks and distributors. Although there are clear benefits of disabling fast forward for advertisers, it was not clear what the potential consequences would be for programming and distribution. If disabling fast forward, for example, resulted in viewers having a less engaging program experience or being less likely to use VOD for future viewing, than any potential gains for advertising would be compromised. A&E Networks needed to form their own strategic position on the issue, and commissioned MediaScience to help inform that position.
In this webinar, you'll hear how A&E and MediaScience worked together to:
We hope you enjoy the presentation!
Cheers,
The Media Insights and Engagement Conference Team
@_MediaFusion
digitalimpactblog.iirusa.com