Strategic Needs Analysis: A Framework for Performance, Training and Organisational Assessment

Bridge the Gap Between Organisational Goals and People Performance

In today’s rapidly evolving landscape, HR and L&D leaders are being called to do more than deliver training — they’re expected to deliver impact. This immersive masterclass, delivered by Informa Connect Academy, equips you with a proven framework to diagnose performance issues, identify true organisational needs, and build development strategies that move the needle.

Learn how to align learning initiatives with core business objectives, differentiate between learning needs and performance problems, and speak the language of data and outcomes. This isn’t just about better training — it’s about smarter strategy.

Who should attend

This certified workshop is ideal for HR professionals, talent acquisition specialists, employer branding leads, and workforce planners who want to future-proof their recruitment approach. Whether you’re hiring at scale or refining your EVP, this session provides the insight and structure to recruit more effectively across generations.

Key Takeaways

Understand the Strategic Needs Analysis Framework

Learn how to connect organisational goals with performance gaps and development priorities.

Diagnose Before You Design

Identify root causes of performance issues and determine when training is – and isn’t – the right solution.

Leverage Data for Better Decisions

Use assessment tools and techniques to gather meaningful insights and prioritise high-impact interventions.

Align L&D with Business Strategy

Ensure learning initiatives support measurable business outcomes and workforce capabilities.

Communicate with Confidence

Present findings to stakeholders in a clear, evidence-based way that drives buy-in and action.

Build Scalable Learning Plans

Translate analysis into targeted, practical development plans that deliver real results.

Led by Mostafa Azzam, Associate Consultant and Facilitator, Informa Connect Academy

A seasoned learning strategist and performance consultant, Mostafa Azzam brings over 20 years of experience helping organisations across the Middle East align training with real business outcomes. Known for his practical frameworks and engaging facilitation style, Mostafa specialises in strategic needs analysis, capability building, and linking people development to measurable impact. At HRSE KSA, he leads this exclusive Informa Connect Academy masterclass, equipping HR and L&D professionals with the tools to drive meaningful, performance-focused change.

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