Catharine Jorfi

Director of Multifamily Product Management at Xfinity Communities

Speaker

Product and go-to-market leader with 8+ years of experience building, positioning, and launching B2B2C technology products in complex, competitive markets. I lead customer-facing digital products, self-service experiences, and growth initiatives from concept through launch: defining customer journeys, shaping product strategy, and driving cross-functional execution.

I translate customer research, competitive intelligence, experimentation, and performance analytics into intuitive product experiences and differentiated go-to-market strategies, including messaging, pricing, packaging, sales enablement, and launch planning. I’m passionate about creating products that solve meaningful customer problems while improving acquisition, engagement, conversion, and overall business performance.